TVS Motor Company (TVSM) marked its second consecutive year at Rann Utsav by transforming the festival into a destination for rider-driven exploration. The initiative highlights the vast white salt desert of the Rann of Kutch as a global experiential tourism landmark.
More than 100 motorcycling enthusiasts—including riders from Italy and Mexico—participated in curated desert rides, custom motorcycle showcases, and motorsports demonstrations across two days. The growing international presence underscores the festival’s expanding appeal beyond conventional tourism.
Harsh Sanghavi, Deputy Chief Minister of Gujarat, noted that partnerships with industry leaders such as TVS Motor Company are strengthening the state’s experiential tourism footprint and elevating the global profile of the Rann of Kutch.
Sudarshan Venu, Chairman of TVS Motor Company, emphasized alignment with Prime Minister Narendra Modi’s vision to promote India’s destinations through immersive travel experiences, positioning motorcycling as a powerful medium to connect riders with the nation’s cultural and natural heritage.
The first-ever West Chapter ride by the TVS Apache Owners Group (AOG) and the TVS Ronin CuLT community brought together over 100 participants from Mumbai, Pune, Kolhapur, Jaipur, and Ahmedabad. The long-distance journey combined highways, rural roads, and desert terrain, reinforcing the Rann as an iconic two-wheel adventure destination.
Central to the collaboration was the TVS Rann Utsav Custom Series, a collection of five bespoke motorcycles inspired by the salt flats and cultural richness of the region. Four models—TVS Ronin, TVS Apache RTR 200, TVS Apache RTR 310, and TVS Apache RR 310—were reinterpreted under “The Rann of Kutch Edition – A Symphony of Salt and Sky,” developed in partnership with Eimor Customs. Hand-painted finishes and laser-cut detailing reflect the interplay of expansive white plains and shifting desert skies.
A specially modified TVS Ronin completed the lineup under the theme “Unscripted Exploration,” equipped with dual-purpose tyres, reinforced luggage systems, and Ajrak-inspired leather accents, capturing the spirit of desert travel.
By returning for a second year, TVS Motor Company reinforces its commitment to shaping rider-led tourism experiences in collaboration with Gujarat Tourism. The initiative invites motorcycling communities nationwide to discover the Rann through exploration, craftsmanship, and shared adventure.
TVS Motor Company (BSE: 532343 | NSE: TVSMOTOR) is a globally recognized manufacturer of two- and three-wheelers with operations spanning over 90 countries. Backed by a century of innovation, trust, and customer focus, TVS operates state-of-the-art facilities in India and Indonesia and is the only two-wheeler manufacturer to have received the Deming Prize. Its group companies include Norton Motorcycles (UK) and TVS e-Bike AG (Switzerland), reflecting its commitment to sustainable, high-quality, and globally competitive mobility solutions.
