TVS Motor Company (TVSM), one of the world’s foremost two- and three-wheeler manufacturers, marked a historic debut at EICMA 2025, the world’s largest motorcycle show. The company showcased six new models spanning internal combustion and electric powertrains, next-generation riding technology including AR-based Heads-Up Display helmets, a premium line of accessories, and advanced connected systems designed to enhance rider experience. TVSM also outlined its growth strategy for the European market.
Adjacent to its pavilion, TVSM presented the revitalized Norton Motorcycles lineup—reflecting timeless British craftsmanship reimagined for the modern era. Over the past five years, TVSM has invested £200 million in the revival of Norton, honoring its 127-year legacy of engineering excellence and racing success. The reinvigorated Norton range now aims to redefine luxury motorcycling globally.
TVS Motor Company’s impressive lineup at EICMA 2025 showcased six groundbreaking models that highlight its engineering excellence and innovation across performance and electric mobility. Leading the display was the TVS Tangent RR Concept, a revolutionary supersport motorcycle featuring an intelligent composite monocoque subframe that combines aerodynamics with superior handling. Complementing it was the TVS eFX three o, the company’s most powerful electric motorcycle concept to date, and the TVS M1-S, the brand’s first electric maxi-scooter designed to redefine urban commuting with style and efficiency.
Further strengthening its dominance across segments, TVSM introduced the TVS Apache RTX 300, which sets a new benchmark in the adventure touring category, and the TVS X, a futuristic, fully electric two-wheeler boasting a sleek aerodynamic design and advanced segment-first innovations. Completing the lineup was the TVS RTR HyprStunt Concept, a bold new urban sportsbike built for everyday riders, blending agility, precision, and street-ready performance inspired by TVS’s racing heritage.
Speaking about the company’s EICMA debut, Sudarshan Venu, Chairman, TVS Motor Company, stated, “TVS has built a legacy over a century—driven by innovation, quality, and customer focus. Today, 35% of our business comes from international markets. Our presence at EICMA underscores our ambition to serve European customers with precision, passion, and performance. With our six new global unveils, world-class engineering hubs across India, Indonesia, Bologna, and the UK, and a resurgent Norton, we are ready to script a new era in motorcycling.”
Drawing from over four decades of TVS Racing heritage, the TVS Tangent RR Concept merges aerodynamic design with race-inspired performance. Its intelligent composite frame enhances stability, speed, and rider control—marking a new standard for Indian supersport engineering.
The TVS eFX three o demonstrates the company’s progress in electric mobility. With a futuristic aesthetic and performance-focused design, it showcases TVSM’s intent to surpass global EV benchmarks while appealing to the new-age urban rider. Continuing its “Track to Road” legacy, the TVS RTR HyprStunt Concept introduces an entirely new category of urban sports motorcycles. Combining precision handling with a stunt-inspired design, it appeals to younger, performance-driven riders seeking agility and style for city riding.
The newly launched TVS Apache RTX 300 expands the iconic Apache family into the adventure touring segment, celebrating 20 years of the Apache legacy. The model will be available in European markets by Q1 2026. TVSM’s electric lineup at EICMA also included the TVS X and TVS M1-S, both engineered for global urban riders and set to hit European roads by late 2026.
The company also introduced AR-enabled HUD Helmets, developed in collaboration with Swiss startup Aegis Rider. These helmets use AR and spatial anchoring technology to project navigation, hazard alerts, and call notifications, ensuring enhanced situational awareness without diverting the rider’s focus.
Integrating advanced connectivity, TVSM showcased Android Auto compatibility on the TVS X console through SmartXonnect, offering hands-free calling, navigation, and entertainment via Google Assistant. The TVS iQube Smartwatch integration was also unveiled, allowing real-time updates on vehicle health, battery status, and safety alerts.
The EICMA display also featured TVSM’s existing bestsellers, including the TVS Jupiter, NTORQ, Raider, iQube, Apache RR 310, and RTR 310, along with limited-edition variants and custom builds. Two premium e-bikes and a comprehensive merchandise line—riding gear, Bluetooth intercoms, apparel, and accessories—rounded out the display.
With its grand debut at EICMA 2025, TVS Motor Company showcased not just its engineering mastery but also India’s growing prominence in global mobility innovation. The brand’s expanding footprint, powered by the Apache legacy and breakthrough electric advancements, cements its status as a world leader shaping the future of motorcycling.
