The Society of Indian Automobile Manufacturers (SIAM) has concluded the week-long 11th Safe Mobility Inter-School Road Safety Competition along with its Annual Teachers’ Meet, reaffirming its mission to build strong road safety awareness among students and educators. As part of its ‘सुरक्षित सफर (Safe Journey)’ programme, supported by Suzuki Motorcycle’s CSR efforts, SIAM conducted the 11th edition of the Safe Mobility inter-school event in partnership with Gyan Mandir Public School.
The initiative reached more than 500 schools across New Delhi and engaged over 2,000 students. A dedicated Road Safety Workshop for teachers—held in collaboration with Hindustan Times—witnessed participation from over 400 educators.
Students were encouraged to present ideas to improve traffic discipline, create safer road environments, and promote community-level awareness. Winners of the 2025 competition were also felicitated during the event. In alignment with the government’s Sadak Suraksha, Jeevan Raksha campaign, SIAM continues to drive efforts that support safer roads and responsible mobility among young citizens.
Prashant K Banerjee, Executive Director of SIAM, emphasized the importance of shifting behavioural norms, citing India’s concerning road fatality statistics despite having only 1% of the world’s vehicles. He highlighted SIAM’s road safety framework developed with MoRTH and the Ministry of Education and the crucial role of schools in shaping responsible mobility habits as the country advances toward ‘Viksit Bharat’.
SAFE President Alok Jaitley noted that road safety is fundamentally about protecting lives and families. He stressed that early education builds habits that influence entire households, creating disciplined and responsible road users. School principals, including Rajesh Bano Preeya of Gyan Mandir Public School and Swarnima Luthra of ASN Sr Sec School, shared examples of children encouraging parents to follow traffic rules and the positive impact of reinforcing safe behaviour at home and school.
The event was attended by representatives from HT Media, Suzuki Motorcycle India, and SIAM leadership. Since 2015, SIAM’s Safe Mobility inter-school competitions have involved thousands of students through creative challenges focused on responsible mobility. Featuring more than 20 categories—including e-posters, jingles, logos, presentations, brochures, short films, and photography—the platform motivates students to think about the broader impact of safe mobility on families, neighbourhoods, and society.
The Society of Indian Automobile Manufacturers (SIAM) is the apex body representing major vehicle and engine manufacturers in India. Established as a charitable organisation under the Societies Registration Act, 1860, SIAM works to support the growth of the automotive sector, promote industry efficiency, advance environmental protection, and enhance road safety for vehicle users and the public. It is recognised under the Income Tax Act, 1961, for its role in advancing initiatives with a charitable purpose.
