Mercedes-Benz India has strengthened its presence in Uttar Pradesh with the inauguration of a new luxury sales facility operated by long-standing partner T&T Motors in Lucknow. The new showroom is designed to provide customers with a premium retail experience, personalised consultations and dedicated facilities for electric vehicles.
The new facility forms part of Mercedes-Benz India’s ongoing ‘Go to Customer’ strategy, which focuses on expanding access to luxury products and services across emerging markets. With the latest addition, Mercedes-Benz now has 10 luxury touchpoints across Lucknow, Noida, Ghaziabad, Agra, Kanpur and Varanasi.
The new T&T Motors facility spans approximately 9,000 sq ft, including more than 5,000 sq ft of carpet area. The showroom features four vehicle display bays, private and semi-private consultation areas, a dedicated Top-End Vehicles Lounge and a lifestyle boutique.
Customers will also have access to a dedicated handover bay equipped with a Key Presenter, creating a personalised experience for new vehicle deliveries. The facility also offers ample parking and is supported by a trained team of 88 professionals. The showroom has been equipped to support Mercedes-Benz’s growing electric vehicle portfolio. It includes a 180 kW DC fast charger with two charging bays, allowing customers to charge compatible battery-electric vehicles.
Brendon Sissing, Vice President, Sales and Marketing, Mercedes-Benz India, said, “Mercedes-Benz continues to strengthen its luxury retail footprint across India, reflecting our ‘Go to Customer’ strategy. The inauguration of T&T Motors’ new facility in Lucknow marks yet another important milestone in bringing world-class luxury products, services and experiences closer to our customers.”
Rohan Talwar, Managing Director, T&T Motors, said the company was proud to strengthen its partnership with Mercedes-Benz through the new showroom. He added that T&T Motors’ three decades of experience in the luxury automotive business would help create a distinctive customer experience in Lucknow.
The facility was completed within five months and is located in an upscale and well-connected area of the city. Its location provides convenient access to existing and potential luxury car customers while strengthening Mercedes-Benz’s retail reach in Uttar Pradesh. Uttar Pradesh continues to be an important growth market for Mercedes-Benz India, supported by rising demand for premium mobility and investments by its franchise partners.
Mercedes-Benz India operates more than 150 luxury touchpoints across over 60 cities, making it one of the country’s largest luxury automotive retail networks. The company’s portfolio includes locally produced models such as the C-Class, E-Class Long Wheelbase, S-Class, GLA, GLC, GLE and GLS, along with Mercedes-Maybach, AMG and electric vehicle offerings.
The company has been operating in India for more than three decades and has its manufacturing facility at Chakan near Pune. Mercedes-Benz India continues to expand its retail and customer-service network while investing in modern facilities and electric vehicle infrastructure across the country.