India’s motorsport wave has arrived, and Mahindra is putting the country at the forefront with the launch of the BE 6 Formula E Edition — a model created for a generation that sees racing not just as entertainment, but as identity. Across campuses, cafés, homes, and digital spaces, motorsport fandom is growing at record pace, and Mahindra is the name most deeply rooted in this cultural shift. From its rally racing legacy to becoming the first and only Indian team to take victory on the global Formula E grid, Mahindra has spent decades building credibility in motorsport. Now, that heritage takes shape on Indian roads through the BE 6 — a bold, expressive SUV that now carries the soul of Formula E.
The BE 6 Formula E Edition brings championship-inspired styling and electric performance cues to everyday driving, blending expressive design with motorsport attitude. The exterior has been reimagined with a new bumper design featuring circular projector lamps, gloss-black detailing and bold contrast accents, along with exclusive paint options that elevate its dynamic presence. A race-inspired stance is amplified through signature alloy wheels, high-contrast brake calipers, spoilers, and Formula E branding integrated across the body and lighting signatures — merging track-inspired aggression with contemporary street design.
R Velusamy, President – Automotive Business and Managing Director, Mahindra Electric Automobile Ltd., said the new edition reflects feedback from customers and fans. “People told us the BE 6 feels like stepping into a cockpit — futuristic, emotional, and electric. The Formula E Edition is built from that energy. Racing in India has evolved into a personal expression, not a niche. This edition brings that spirit to life — fast, fearless, and proudly homegrown.”
Nalinikanth Gollagunta, CEO – Automotive Division, added that the model signals a new era: “Motorsport has become a passion for young India, and no Indian brand has lived this story more authentically than Mahindra. The BE 6 Formula E Edition brings that passion from racetrack to street — bold, electric, unmistakable.” Pratap Bose, Chief Design & Creative Officer, noted that every element was crafted with intent: “Nothing here is subtle. This SUV wears its motorsport inspiration on its sleeve. It’s designed to be seen and felt.” Mahindra Formula E driver and brand ambassador Kush Maini shared: “India is falling in love with racing, and the excitement around Formula E is growing fast. This edition captures that thrill and brings it to everyday roads.”
Mahindra Group, founded in 1945, operates in more than 100 countries and employs over 324,000 people. The company leads in several sectors including farm equipment, SUVs, financial services, technology, renewable energy, and mobility. With sustainability and innovation at the core of its strategy, Mahindra continues to focus on driving positive change and shaping future-ready industries.
