IPONE, a French motorcycle lubricant and maintenance brand, has partnered with Throttlerz Racing as the Title Partner of DIRT DRAG, India’s National Level Pro Dirt Drag Championship 2026. The two-day event, held recently in Coimbatore, Tamil Nadu, brought together riders and motorcycle enthusiasts from across the country’s growing off-road and performance riding community.
The championship attracted around 150 to 200 participants and nearly 6,000 spectators. The event was designed for experienced riders, with competitors taking part in off-road acceleration races that tested riding skills, reaction time, bike control and speed.The partnership marks the beginning of a long-term association between IPONE and Throttlerz Racing. Through the collaboration, the two companies plan to create more rider-focused events and experiences in the coming months, with a focus on India’s expanding adventure, off-road and performance riding segments.
Milind Acharya, Chief Marketing Officer at Motul India and South Asia, said the partnership reflects the changing interests of motorcycle enthusiasts in India. He noted that more riders are exploring adventure riding, off-road activities and stunt culture while seeking new ways to express themselves through motorcycling.
He said IPONE’s ‘Ride with Attitude’ philosophy reflects the confidence and enthusiasm of riders who are willing to explore new experiences and challenge themselves. According to him, DIRT DRAG provides an opportunity for the brand to connect directly with this community and support the development of motorcycle culture in India.
DIRT DRAG featured head-to-head off-road acceleration runs, with riders competing in different engine-capacity classes. A knockout format was used to identify the top performers, with winners crowned across the various categories. The championship offered a total cash prize pool of more than ₹5 lakh.
Biju, Founder, Throttlerz Racing, said DIRT DRAG was created to provide India’s adventure and off-road riders with a professional platform to demonstrate their skills and encourage more enthusiasts to participate in the sport. He added that IPONE’s motorcycle-focused portfolio, racing background and interest in rider communities made it a suitable partner for the championship.
During the event, IPONE showcased its products and interacted directly with riders and visitors. The company also used the platform to understand the requirements and preferences of performance and adventure riders. The DIRT DRAG 2026 partnership is expected to serve as the first of several initiatives planned by IPONE and Throttlerz Racing. The collaboration will focus on developing rider-led experiences and supporting the growth of India’s adventure and performance motorcycling community.
