Hisense India, a leading global consumer electronics and home appliances brand, has expanded its presence in the country with the launch of its first range of washing machines, marking its entry into the Indian laundry segment. The move reinforces the company’s strategy of building a comprehensive home appliance portfolio for Indian consumers following the recent introduction of its air conditioner range.
The new portfolio comprises Fully Automatic Top Load and Semi-Automatic Washing Machines in capacities ranging from 7kg to 14kg, catering to the diverse requirements of Indian households. Developed on the foundation of Hisense’s global home appliance expertise, the range combines intelligent features, premium design and dependable performance while offering large-capacity solutions at accessible price points.
The Fully Automatic Top Load range, available in capacities of up to 12kg, is designed to deliver enhanced convenience and efficiency. Key features include an Eco Smart Inverter Motor for quieter and energy-efficient operation, India-specific wash programmes, heater variants for improved hygiene, and a soft-closing glass lid that complements its premium design.
Hisense has also introduced a robust Semi-Automatic range with capacities of up to 14kg, making it suitable for larger families. The machines feature Roller Jet Technology for effective wash performance, a soak function for tackling stubborn stains, elegant glass-top variants and a durable build designed to withstand everyday use.
Commenting on the launch, Pankaj Rana, CEO, Hisense India, said, “The Indian laundry appliance market is evolving rapidly as consumers increasingly seek larger-capacity, energy-efficient and intelligent washing solutions. Our entry into this category marks an important milestone for Hisense India as we continue to expand our home appliance portfolio. We remain focused on delivering globally trusted technologies, meaningful innovation and reliable performance that address the evolving needs of Indian consumers.”
The launch builds on the momentum created by the introduction of the Intelli Cool Pro air conditioner series and underscores Hisense India’s long-term commitment to expanding its footprint across the home appliance segment. As the company continues to strengthen its product portfolio, it aims to offer consumers a wider range of technology-led, value-driven solutions tailored to modern lifestyles.
The washing machine range will be available at a starting price of Rs. 17,999 for the Fully Automatic Top Load models and Rs. 11,999 for the Semi-Automatic range. The products will be available with introductory offers through leading retail outlets, partner stores across India and major online platforms, including Amazon, Flipkart and Reliance Digital.
Hisense India is a wholly owned subsidiary of the Hisense Group, a global leader in consumer electronics and home appliances with a presence in more than 160 countries. The company continues to strengthen its manufacturing and innovation footprint in India, including its manufacturing facility at Sri City, Andhra Pradesh, supporting the Government’s Make in India initiative. With a growing portfolio spanning televisions, air conditioners and now washing machines, Hisense India remains focused on delivering globally trusted technologies and premium home appliance solutions to Indian consumers.
