UST, a global provider of AI-led digital transformation and technology solutions, has extended its partnership with the Seattle Orcas and will continue as the franchise’s Principal Partner for the 2026 and 2027 Major League Cricket (MLC) seasons. The renewed agreement reinforces a successful collaboration that began with the inaugural MLC season in 2023 and reflects a shared commitment to advancing cricket’s growth across the United States.
As Major League Cricket continues to expand its reach and cricket prepares for its return to the Olympic Games in Los Angeles in 2028, the partnership positions both organizations to capitalize on rising interest in the sport among American audiences. Under the renewed agreement, UST branding will continue to feature prominently on team apparel, within match venues, across digital and marketing campaigns, and through a range of client engagement initiatives.
Over the past three seasons, UST and the Seattle Orcas have worked together to strengthen fan engagement, create memorable experiences, and connect with cricket communities both in the United States and internationally. By combining technology-driven insights with grassroots outreach, the partnership has helped broaden the sport’s visibility and deepen connections with supporters.
The renewed collaboration will focus on expanding community engagement programs, creating new opportunities for fan participation, and supporting initiatives aimed at developing cricket at the grassroots level. Particular emphasis will be placed on youth development programs and promoting wider participation in women’s cricket, helping create a more inclusive and sustainable future for the sport.
Commenting on the announcement, Leslie Schultz, Chief Marketing Officer at UST, said the company is proud to continue supporting a team that shares its commitment to excellence, diversity, and community development. She noted that the rapid growth of Major League Cricket and the increasing popularity of the sport across the United States present exciting opportunities to engage fans and inspire future generations.
Sean Cary, Chief Executive Officer of the Seattle Orcas, highlighted the important role UST has played in supporting the franchise’s vision since the league’s launch. He said the continued partnership will help the team build stronger relationships with supporters, expand cricket’s reach, and create meaningful experiences both on and off the field.
The 2026 Major League Cricket season will run from June 18 through July 11, with matches scheduled across key cricket venues in Grand Prairie, Texas, Oakland, California, and Pomona, California. Founded in 1999, UST operates across more than 30 countries, delivering digital transformation, engineering, and AI-led solutions to global enterprises. With a strong focus on innovation and collaboration, the company continues to invest in building capabilities that address evolving industry needs.
