TVS Motor Company Re-Enters South Africa with Strategic Partnership and Seven New Models

TVS Motor Company

TVS Motor Company announced its official return to the South African market, marking a key step in its global expansion plans. The company has partnered with The Nexus Collective, a specialist distributor supported by Bidvest Group Limited, one of South Africa’s largest automotive distribution groups, to introduce a wide range of two-wheeler products across multiple segments.

With this launch, TVS Motor Company becomes one of the few brands in South Africa offering motorcycles and scooters across performance, commuter, utility, and urban mobility categories at the same time. The move reflects the company’s strategy to strengthen its international presence, with overseas markets accounting for about a quarter of total sales in 2025. Africa remains a major focus area, contributing more than half of global operating revenue and nearly 70 percent of export volumes.

Peyman Kargar, President – International Business, said South Africa represents an important market for the company’s long-term growth. He noted that the partnership combines TVS Motor Company’s engineering expertise with strong local distribution capabilities, enabling the brand to build a reliable retail network and deliver value to customers.

Under the theme “Ride the Future,” TVS Motor Company is introducing seven models suited to a range of customer needs. The performance segment includes the Apache RR 310 and Apache RTR 200. Commuter and utility offerings include the Raider 125, Trak 150, HLX 125 4G, and HLX 150X. The NTORQ 125 scooter will serve urban mobility requirements. The company said the lineup has been selected to address daily commuting, leisure riding, delivery services, and shared mobility applications.

Rahul Nayak, Continent Head – Africa, said the company’s immediate priorities include expanding retail reach, ensuring dependable after-sales service, and building strong brand recognition in the market. He added that TVS Motor Company aims to create a lasting presence by focusing on product reliability and customer support.

TVS Motor Company is a global manufacturer of two- and three-wheelers, with manufacturing facilities in India and Indonesia. With more than a century of experience, the company produces vehicles for markets in over 90 countries and has received recognition for quality and customer satisfaction.

Its portfolio also includes Norton Motorcycles in the United Kingdom and e-mobility subsidiaries Swiss E-Mobility Group and EGO Movement. The South Africa expansion marks another step in TVS Motor Company’s efforts to grow its international footprint while meeting evolving mobility needs in emerging markets.