TVS Motor Company (TVSM), a leading global manufacturer in the two and three-wheeler sector, has officially launched its operations in Italy. This strategic expansion introduces a range of advanced thermic and electric scooters and motorcycles to the Italian market. With this move, TVS Motor Company, already ranked as the world’s fourth-largest two and three-wheeler manufacturer and third in market capitalization, extends its presence in Europe, adding to its footprint in over 80 countries worldwide.
TVS Motor Company will manage its Italian operations through its new branch office, TVS Motor Italia, led by Dr. Giovanni Notarbartolo di Furnari. Dr. Furnari, who brings extensive experience from senior managerial roles in major automotive companies across Italy, Latin America, the UAE, and Europe, will spearhead the company’s growth and market penetration in Italy.
“Our move into Italy is a strategic step towards our global ambitions,” said Mr Sharad Mohan Mishra, President and Head of Group Strategy at TVS Motor Company. “Italy’s rich automotive culture and its embrace of cutting-edge transport solutions present a perfect backdrop for our product range. We are eager to introduce Italian consumers to our vehicles, backed by our strong track record of having over 4 million global customers last year. This validates our capabilities in design, technology, and service, fuelling our confidence as we step into Europe. I encourage everyone to join us at our upcoming test rides and open days to discover what TVS has to offer.”
Dr. Giovanni Notarbartolo di Furnari, Director of TVS Motor Italia, expressed his enthusiasm for the venture: “In establishing a branch office and by offering a broad suite of products, both thermic and electric, TVS Motor has underlined its confidence and long-term strategy for the Italian market. Our focus will be on two fundamental pillars: product quality and customer satisfaction. It is with great pride that I am undertaking this amazing new adventure with one of the top five two-wheeler manufacturers in the world.”
Product Range Offered by TVS Motor Italia
TVS Apache 310 Series: Available in RR and RTR versions, these motorcycles are the result of a successful international collaboration with BMW, showcasing the benefits of cross-global partnerships.
TVS Ronin 250: A ‘modern-retro’ motorcycle designed as a lifestyle statement for the modern, new-age rider, combining style, technology, and a unique riding experience.
TVS Raider: Ideal for daily commutes, this motorcycle features sporty lines and distinctive styling.
TVS NTorq: A mid-range scooter known for its superior performance, supported by TVS Racing pedigree.
TVS Jupiter 125: A sleek, modern scooter designed for urban commuting.
TVS iQube: An exhilarating L3e electric scooter that has been at the forefront of revolutionizing electric mobility in India since its launch in 2020, driving the shift towards a greener future.
TVS X: The world’s most advanced connected electric scooter, crafted in India. It redefines global electric mobility with its striking design, unparalleled performance, and state-of-the-art technological features.
E-bikes: Includes the Cilo, EGO Movement, Simpel, and EBCO ranges, offering a variety of mountain and city bikes designed for both urban commuters and outdoor enthusiasts, blending performance with urban style.
With its diverse and innovative product lineup, TVS Motor Company is poised to make a significant impact in the Italian market, catering to the needs of both urban commuters and recreational riders. The company’s expansion into Italy marks a significant milestone in its global growth strategy, reinforcing its commitment to delivering high-quality, technologically advanced mobility solutions worldwide.
