TVS Motor Company has unveiled a new television commercial for the TVS NTORQ 150, its 150cc performance-oriented scooter, marking the next phase in the NTORQ brand’s evolution. The campaign highlights the scooter’s focus on performance and control, positioning it as a model designed for riders who value responsive acceleration, advanced features, and sporty styling. The TVS NTORQ 150 accelerates from 0 to 60 km/h in 6.3 seconds and is equipped with race and street riding modes, traction control, and ABS.
Drawing on TVS Motor Company’s long association with motorsports, the advertisement uses dynamic visuals to reflect the riding experience, blending racetrack-inspired elements with everyday urban riding scenarios. The film aims to connect with younger riders seeking excitement and individuality in their choice of personal mobility.
Commenting on the campaign, Aniruddha Haldar, Senior Vice President — Head Commuter & EV Business and Head Corporate Brand & Media at TVS Motor Company, said the NTORQ brand has built a strong following among young riders since its introduction in 2018. He noted that the new campaign reflects the brand’s racing heritage and the performance focus of the NTORQ 150.
The creative concept for the film was developed by Dentsu Creative. According to the agency, the objective was to convey the emotional experience of riding by visually merging the intensity of the racetrack with real-world riding conditions.
Since its launch, the NTORQ brand has introduced several segment-first features, including Bluetooth connectivity and higher power output compared to conventional scooters. With the NTORQ 150, TVS Motor Company continues to expand its presence in the performance scooter segment while building on its established brand identity.
TVS Motor Company (BSE: 532343 | NSE: TVSMOTOR) is a globally recognized manufacturer of two- and three-wheelers with operations spanning over 90 countries. Backed by a century of innovation, trust, and customer focus, TVS operates state-of-the-art facilities in India and Indonesia and is the only two-wheeler manufacturer to have received the Deming Prize. Its group companies include Norton Motorcycles (UK) and TVS e-Bike AG (Switzerland), reflecting its commitment to sustainable, high-quality, and globally competitive mobility solutions.
