Palred Technologies Ltd has informed the stock exchanges that its consumer electronics brand pTron has entered the automotive accessories segment as part of its portfolio expansion strategy. The company has launched a range of in-car technology products, including portable car vacuum cleaners under the Neo Vac X1 and Neo Vac X2 models, as well as a wireless CarPlay adapter branded Car Sync.
The products are designed to improve convenience, connectivity, and everyday usability for vehicle owners. Pricing for the new range is between ₹1,199 and ₹1,999. The products are currently available on Amazon India, in line with pTron’s digital-first sales approach. The company stated that the automotive accessories category complements its existing product portfolio, which has primarily focused on personal audio and mobile accessories.
Commenting on the launch, Ameen Khwaja, Founder and Chief Executive Officer of pTron, said the move into automotive accessories aligns with the brand’s focus on offering practical and affordable technology solutions that address evolving consumer needs.
Palred Technologies noted that the launch marks a step toward diversification into broader lifestyle technology segments with everyday utility. Palred Technologies Limited is an India-based publicly listed technology and e-commerce company incorporated in December 1999 and headquartered in Hyderabad, Telangana.
Originally known as Four Soft Technologies, the company was renamed Palred Technologies and operates across digital commerce and consumer electronics sectors. The company and its subsidiaries design, manufacture, market and sell a wide range of consumer electronic products. These include Bluetooth headsets and speakers, wired headsets, chargers, cables, smart wearables, power banks, computer accessories and cameras.
Palred also owns and operates e-commerce platforms like ptron.in and LatestOne.com, which specialize in tech and mobile accessories. One of the best-known brands under Palred is pTron, a lifestyle electronics and audio accessories brand that has rapidly gained traction in India for offering affordable, trend-focused gadgets.
pTron’s portfolio features TWS earbuds, smart watches, Bluetooth audio devices and related accessories targeted at value-driven consumers Palred Technologies focuses on leveraging online and offline distribution channels, including major marketplaces such as Amazon and Flipkart, as well as quick commerce services like Instamart and Zepto. The company emphasizes innovation, quality and competitive pricing to strengthen its presence in India’s fiercely competitive consumer electronics market.
