Ola Electric has announced the launch of #EndICEAge, a nationwide initiative designed to encourage Indian two-wheeler riders to transition from petrol-powered vehicles to electric mobility. The campaign draws attention to the increasing costs and everyday inconveniences associated with petrol dependency while promoting electric vehicles as a more economical and sustainable alternative for urban transportation.
As part of the initiative, the company has introduced limited-period customer benefits worth more than ₹20,000 for those purchasing a new electric two-wheeler from its portfolio. The offer, available for three days until March 16, 2026, includes a ₹10,000 cash discount on select models and an extended eight-year battery warranty valued at up to ₹15,000. Together, these incentives aim to make electric mobility more accessible while offering long-term reliability for riders making the transition.
The campaign also includes a social media engagement program encouraging new customers to document their switch from petrol to electric vehicles. Customers purchasing an Ola electric scooter or motorcycle between now and March 16 are invited to post their previous month’s petrol bills on social platforms, tagging Ola Electric and using the hashtag #EndICEAge. Each day during the campaign, the company will select three entries and offset their reported petrol expenses against the cost of their new electric vehicle purchase.
A spokesperson for Ola Electric said the initiative reflects a broader shift underway in India’s mobility landscape. Petrol price fluctuations and frequent fuel stops have long been part of everyday commuting, but electric mobility now offers a more convenient and cost-effective option. According to the company, the #EndICEAge campaign seeks to accelerate that transition by highlighting the advantages of electric vehicles, including lower operating costs, reduced emissions, and smarter connected features.
Ola Electric recently introduced a special Champions Edition of its flagship scooter and motorcycle models to commemorate India’s third victory at the ICC Men’s T20 World Cup. The limited-edition models include the S1 Pro+ (5.2 kWh) powered by the company’s 4680 Bharat Cell battery technology and the Roadster X+ motorcycle with a 9.1 kWh battery pack. These commemorative vehicles will be available through company retail stores and the brand’s online platform starting tomorrow and will remain on sale until the end of April 2026.
The company currently offers a wide range of electric two-wheelers across its Gen 3 scooter and Roadster motorcycle platforms. The premium Gen 3 S1 lineup includes the S1 Pro+ in 5.2 kWh and 4 kWh configurations, along with the S1 Pro available in 4 kWh and 3 kWh variants. These models are priced between ₹1,24,999 and ₹1,90,338 depending on the configuration.
In the mass-market segment, the Gen 3 S1 X range includes the S1 X+ (4 kWh) and the S1 X models in 2 kWh, 3 kWh, and 4 kWh battery variants. Prices for these models start at ₹82,999 and go up to ₹1,14,999. The company’s motorcycle lineup includes the Roadster X+ offered in 4.5 kWh and 9.1 kWh variants priced at ₹1,09,999 and ₹1,89,999 respectively. The Roadster X series is available in 2.5 kWh, 3.5 kWh, and 4.5 kWh configurations, with prices ranging from ₹79,999 to ₹99,999.
Ola Electric Mobility Limited is one of India’s leading electric vehicle manufacturers focused on vertically integrated EV technology and manufacturing. The company produces electric vehicles and critical components, including battery cells, at its Futurefactory facility in Tamil Nadu.
Ola Electric’s research and development operations are supported by its Battery Innovation Centre in Bengaluru, which focuses on advancing battery and cell technologies. The company also conducts research across India, the United Kingdom, and the United States to develop next-generation EV products. With a direct-to-consumer distribution model and a large network of company-owned retail outlets across India, Ola Electric continues to expand its presence while advancing the adoption of electric mobility nationwide.
