Marico Limited has created a cumulative 547 crore litres of water conservation potential across Maharashtra, Gujarat, Puducherry and Tamil Nadu through its flagship Jalashay Programme up to FY26. The company highlighted the initiative as part of its World Water Week 2026 commitment to responsible water management. The theme for this year’s World Water Week is “Water for People and Progress.”
The Jalashay Programme combines water conservation infrastructure, community participation and sustainable farming practices to improve water availability and strengthen the resilience of rural communities. The programme works with local communities and stakeholders across four states.
Marico’s water stewardship efforts extend beyond community programmes. The company is also working to reduce water consumption across its manufacturing operations through improved resource management, treatment systems and responsible production practices.
As part of these efforts, 25% of Marico’s manufacturing footprint located in water-stressed areas has been certified as water neutral. Its manufacturing facility at Perundurai in Tamil Nadu, located in an extremely high water-risk region, has achieved independently verified Zero Liquid Discharge (ZLD) status. The Puducherry manufacturing facility has also received ZLD certification. Marico reduced its water consumption intensity by 24% in FY26 compared with its FY22 baseline, supporting the company’s long-term water management goals.
Amit Bhasin, Chief Legal Officer, Group General Counsel and Secretary of the CSR Committee, Marico Limited, said the company’s water initiatives were aimed at creating lasting benefits for communities and the environment. “At Marico, we believe that long-term progress is intrinsically linked to the well-being and resilience of the communities we serve. Through the Jalashay Programme, we are helping create sustainable access to water while empowering communities to become active custodians of this critical natural resource,” Bhasin said.
One of the key locations under the Jalashay Programme is Jalgaon in Maharashtra, where the initiative has created around 70 crore litres of water potential, benefiting more than 4,000 farmers across seven villages. The Jalgaon project has also received recognition from the Krishi Vigyan Kendra and the Taluka Agriculture Office for its contribution to water conservation and community development.
Water stewardship is a key part of Marico’s sustainability agenda and ESG 2030 roadmap. The company aims to achieve water neutrality certification across all its manufacturing units located in water-stressed zones. The Jalashay Programme has also received the Mahatma Award for Water Management for its contribution to improving water availability and supporting farming communities.
Marico operates in the beauty and wellness consumer goods sector in India and selected international markets. During FY2025-26, the company recorded a turnover of ₹13,610 crore. Its portfolio includes brands such as Parachute, Saffola, Hair & Care, Parachute Advansed, Nihar Naturals, Set Wet, Livon, Beardo, Just Herbs, True Elements, Plix, Cosmix and 4700BC. The company’s overseas consumer products business contributes around 24% of group revenue, with operations across markets in Asia and Africa.
