Mahindra Construction Equipment (MCE), a division of Mahindra & Mahindra Ltd., introduced its advanced CEV5 series of construction equipment at BAUMA CONEXPO 2024, held at the India Expo Centre. The lineup includes upgraded versions of the EarthMaster Backhoe Loader and RoadMaster Motor Grader, featuring more powerful engines compliant with CEV5 emission standards.
The CEV5 range features advanced machinery tailored for diverse construction and infrastructure needs. The EarthMaster SX and SXe Backhoe Loaders, powered by robust 74 HP engines, offer superior adaptability for various construction activities. Complementing this lineup, the RoadMaster G100 Motor Grader, equipped with a 102 HP engine, ensures enhanced productivity in road construction. Additionally, the newly launched RoadMaster G80 Motor Grader caters specifically to smaller contractors, enabling a seamless shift from manual grading to mechanized solutions, improving efficiency and precision.
Mahindra has introduced several initiatives aimed at prioritizing customer satisfaction and reducing downtime. The Uptime Service Guarantee promises repairs within 48 hours, offering customers ₹1,000 per day as compensation for delays. Moreover, the extensive Saathi+ service network, supported by over 50 authorized dealerships, ensures prompt access to spare parts and reliable maintenance services. These initiatives underline Mahindra’s commitment to delivering a seamless ownership experience.
All CEV5 models incorporate Mahindra IMAXX telematics, a cutting-edge technology designed to enhance fleet management, bolster safety, and minimize ownership costs. These technological upgrades reflect Mahindra’s commitment to meeting contractor demands while aligning with sustainability goals. By integrating advanced features, the company continues to push the boundaries of innovation and efficiency in the construction equipment sector.
In addition to the CEV5 range, Mahindra showcased several other high-performance products from its construction and transportation lineup. Notable additions include the BLAZO X Tippers, such as the BLAZO X 48 CLS 10×4 and BLAZO X m-DURA, known for their durability and efficiency. The FURIO 10 Fuel Bowser, designed for doorstep fuel delivery, supports India’s energy distribution initiatives. Additionally, the BLAZO X 28 Transit Mixer is engineered for superior performance in construction applications, further solidifying Mahindra’s diverse and innovative product offerings.
The BLAZO X series is backed by a Double Service Guarantee, ensuring a 36-hour repair timeline and a 48-hour uptime assurance. Mahindra underscored its commitment to social welfare through the Mahindra Saarthi Abhiyaan, which has provided scholarships to over 10,000 daughters of truck drivers, promoting education and empowerment.
With a robust service network comprising 400+ touchpoints, 80 dealerships, and over 2,900 roadside assistance points, Mahindra continues to enhance its presence in the Indian construction and logistics sectors. Dr Venkat Srinivas, Business Head for Truck, Bus, and Construction Equipment, emphasized Mahindra’s focus on local manufacturing, innovative solutions, and supporting government sustainability efforts. “The CEV5 range represents our commitment to delivering high-performance, cost-efficient equipment aligned with India’s development goals,” he said.
Mahindra’s launch at BAUMA CONEXPO 2024 reinforces its position as a leader in construction equipment, combining advanced technology with customer-centric solutions to address industry challenges. MCE, a division of the Mahindra Group, offers Backhoe Loaders in the Earthmoving segment and Motor Graders in the road-building machinery segment.
Engineered specifically for Indian conditions, MCE’s products are built with the philosophy of “Made in India, Made for India” and are manufactured at the state-of-the-art greenfield plant in Chakan, Pune. The company has already deployed over 11,000 Backhoe Loaders (BHL) across India and holds the top position in the motor grader segment.
These products come with a robust two-year or 4000-hour warranty, providing customers peace of mind regarding repair costs. MCE has rapidly expanded its after-sales service and spare parts network, which now includes over 50 3S dealerships, authorized service centers, and a network of more than 50 retail outlets. In addition, more than 50 mobile service vans and workshops further enhance the support network’s reach and responsiveness. In light of rising fuel prices, MCE has introduced a unique customer value proposition—”Assured Highest Productivity per Liter of Diesel”—for its BS5 range of Backhoe Loaders, including the Mahindra EarthMaster SX and SXe series, offering customers enhanced fuel efficiency.
