Mahindra & Mahindra Ltd, India’s leading SUV manufacturer, has unveiled the latest generation of its iconic Bolero range, offering a refreshed design, upgraded interiors, and contemporary features. The new Bolero is priced from ₹7.99 lakh (ex-showroom), while the top-end B8 variant is available at ₹9.69 lakh (ex-showroom). The Bolero Neo lineup begins at ₹8.49 lakh (ex-showroom), with the top variant, N11, priced at ₹9.99 lakh (ex-showroom). With over 25 years of legacy and more than 16 lakh satisfied customers, the Bolero continues to symbolize strength, reliability, and adaptability—suited for both urban and rural India.
Commenting on the launch, Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra Ltd., said, “The Bolero has stood tall as one of India’s most dependable and versatile SUVs for over two decades. The new Bolero range builds on this rich legacy, blending rugged performance with modern design and comfort to meet the needs of a new generation of Indian customers. It delivers a commanding SUV experience that performs equally well on city roads and challenging terrains.”
The New Bolero retains its tough character while introducing a refreshed bold grille, fog lamps, and diamond-cut alloy wheels for a striking road presence. Inside, the cabin features a 17.8 cm touchscreen infotainment system, steering-mounted controls, and premium leatherette seats for enhanced comfort. Equipped with RideFlo technology, the SUV delivers improved ride stability and handling. Powered by the reliable mHAWK75 engine producing 55.9 kW of power and 210 Nm of torque, it continues with its robust body-on-frame design. The Bolero is now available in a new Stealth Black color, along with Diamond White, DSAT Silver, and Rocky Beige.
The New Bolero Neo combines toughness with urban sophistication, catering to customers seeking modern style and practicality. It sports a refined grille, dark metallic grey R16 alloy wheels, and new interior themes in Lunar Grey and Mocha Brown. The vehicle includes a 22.8 cm infotainment system, rear-view camera, USB-C charging port, and leatherette seats for added convenience. Powered by the mHAWK100 engine delivering 73.5 kW and 260 Nm torque, it offers features such as cruise control, Multi-Terrain Technology (MTT), and enhanced suspension with Frequency Dependent Damping (FDD). New color choices include Jeans Blue, Concrete Grey, and dual-tone options alongside the existing palette.
Founded in 1945, the Mahindra Group is one of India’s largest and most respected conglomerates, employing over 3.24 lakh people across more than 100 countries. The group leads in sectors such as farm equipment, utility vehicles, IT, and financial services and is the world’s largest tractor manufacturer by volume. With growing interests in renewable energy, logistics, real estate, and hospitality, Mahindra remains dedicated to driving sustainable development and empowering communities under its global vision to “Rise.”
