Kamdhenu Paints, a leading manufacturer of decorative paints, coatings and construction solutions, has successfully organised its first KAMOLAC Channel Partner Meet in New Delhi. The event brought together more than 150 contractors from Delhi NCR, Sonipat and Panipat, reinforcing the company’s commitment to building stronger relationships with its contractor network and expanding the reach of its premium wood coating solutions.
The event served as a platform for contractors to explore Kamolac’s latest product offerings, interact with technical experts and gain practical knowledge about advanced wood coating and decorative wall finish solutions. The initiative reflects the company’s strategy to strengthen its presence in the premium paints and coatings market through closer engagement with industry professionals.
During the programme, Kamdhenu Paints showcased its complete range of Kamolac Premium Wood Coatings, developed using advanced European technology. The company also presented its collection of Italian Designer Wall Finishes, highlighting products designed for modern residential and commercial interiors.
Live product demonstrations and application displays allowed contractors to experience the performance, finish and ease of application of the products. Technical experts conducted detailed sessions explaining product features, application techniques and best practices, enabling contractors to understand how the solutions can improve the quality and durability of interior woodwork and decorative finishes.
As part of the event, Kamdhenu Paints introduced its Quarterly and Annual Reward Schemes for contractors. The incentive programmes are designed to recognise and reward contractors for their contribution to the company’s growth while encouraging higher product adoption across projects. The reward initiatives aim to strengthen long-term partnerships and motivate contractors through attractive performance-based benefits.
To make the event more engaging, the company also created a specially designed Moscow-themed photo zone, giving participants an interactive experience while promoting awareness of the annual incentive programme. The activity added excitement to the event and encouraged contractors to achieve higher performance milestones.
The programme was led by Rajkumar Srivastava, Chief Executive Officer of Kamdhenu Paints, along with Rajeev Sharma, Techno Commercial Head, supported by the company’s sales and marketing teams. Speaking at the event, Rajkumar Srivastava said contractors play a vital role in the company’s growth and market expansion. He said the first KAMOLAC Channel Partner Meet demonstrates Kamdhenu Paints’ commitment to building long-term relationships through product innovation, premium quality and continuous engagement with its business partners. He added that the enthusiastic response from contractors has strengthened the company’s confidence in expanding the Kamolac brand across India.
The event received an encouraging response from participants, who appreciated the quality, appearance and performance of the products showcased during the live demonstrations. Many contractors expressed confidence in incorporating Kamolac products into their ongoing and future projects, highlighting the growing acceptance of the brand in the premium wood coatings and decorative finishes segment.
Established in 2008, Kamdhenu Paints operates under Kamdhenu Colour and Coatings Limited, a wholly owned subsidiary of Kamdhenu Ventures Limited, which is listed on the NSE and BSE. The company has a network of more than 4,400 dealers across India and offers a comprehensive range of decorative paint products, including interior and exterior emulsions, acrylic distempers, primers, enamels, wood finishes, textured coatings, designer finishes, polyurethane wood coatings and metallic finishes. Through continuous innovation and strong channel partnerships, Kamdhenu Paints continues to strengthen its position in India’s decorative paints industry.
