HGS Interactive, the digital marketing arm of Hinduja Global Solutions (HGS), has been appointed to manage the social media and digital presence of Tirex Chargers, a subsidiary of Gulf Oil Lubricants India Limited. Tirex Chargers operates in the electric mobility space, focusing on AC and DC smart charging solutions and nationwide charging infrastructure. With backing from Gulf Oil Lubricants India Limited, the company is expanding its footprint in India’s fast-growing EV ecosystem.
Under the mandate, HGS Interactive will handle Tirex Chargers’ end-to-end digital strategy, including website redesign, social media management, search engine optimisation, and integrated digital communication, with the objective of strengthening brand visibility and market presence.
Arth Patel, CEO of Tirex Chargers, said, “As we scale our EV charging technology and infrastructure, having a strong digital identity is critical. HGS Interactive brings a solid understanding of the digital space, and we believe this partnership will help us reach wider audiences and support faster adoption of our charging solutions.”
Sachin Karweer, Business Head at HGS Interactive, added, “We are pleased to partner with Tirex Chargers at an important stage of its growth. Our focus will be on building a clear and consistent digital presence, supported by data and insights, to engage audiences and highlight Tirex’s role in supporting India’s e-mobility transition.” A division of Hinduja Global Solutions (HGS), HGS Interactive is a full-service digital marketing agency that empowers brands to achieve their business objectives through innovative, data-driven marketing solutions. The agency delivers a comprehensive suite of services, including digital strategy, creative development, and global social media marketing.
Hinduja Global Solutions (HGS) is a global leader in customer experience lifecycle management, digital transformation, business process management, and digital media services. Leveraging a powerful blend of automation, analytics, artificial intelligence, and deep domain expertise, HGS enables organizations to enhance digital customer experiences, optimize back-office operations, strengthen contact center performance, and deliver effective HRO solutions. HGS’ digital media arm, NXTDIGITAL, is India’s leading integrated digital delivery platform, providing satellite, digital cable, and broadband services to over six million customers across 1,500 cities and towns.
Part of the multi-billion-dollar Hinduja Group, HGS follows a “globally local” operating model, combining global scale with local market expertise. With a workforce of 18,017 employees across nine countries and 30 delivery centers, HGS partners with some of the world’s most recognized brands across industries. For the year ended March 31, 2025, HGS reported total income of ₹4,958.8 crore (US$586.1 million).
Tirex Transmission Pvt Ltd (Tirex Chargers), a subsidiary of Gulf Oil Lubricants India Limited, is a leading technology company and a pioneer in India’s fast-growing e-mobility ecosystem. The company specializes in the design, manufacturing, and deployment of advanced AC and DC smart charging solutions, with a strong focus on high-power charging infrastructure for commercial vehicle fleets, including HCVs and LCVs.
Driven by a commitment to reliability and nationwide infrastructure development, Tirex is playing a transformative role in shaping India’s EV charging landscape. With a mission to accelerate electric mobility adoption, the company is dedicated to powering a sustainable and future-ready transportation ecosystem for the country.
