Hettich India has expanded its retail network in eastern India with the opening of a new Hettich Exclusive (HeX) store in Bhubaneswar. The launch marks the German furniture fittings brand’s first HeX outlet in the East region and strengthens its focus on experiential retail across the country.
The new store provides customers with an opportunity to experience Hettich’s range of furniture fittings and interior solutions through live product displays. The outlet brings together solutions for kitchens, furniture, architectural hardware and lighting, giving customers access to multiple categories at one location.
The Bhubaneswar store features contemporary furniture fitted with Hettich solutions, allowing visitors to see how the products work in practical settings. The portfolio includes furniture fittings, architectural door hardware, furniture lighting and built-in kitchen appliances.
Customers will also have access to Hettich’s Free Design Services. The service allows homeowners and other customers to work with in-house experts to develop furniture concepts based on their requirements. The team can assist customers from the initial design stage through planning and execution.
Rahul Thakkar, Director – Sales, Hettich India & SAARC, said the Bhubaneswar launch represents an important step in the company’s retail expansion. “Bhubaneswar marks an important milestone for us as we bring Hettich’s experiential touchpoints to eastern India for the first time. The city is fast emerging as a hub for modern, well-planned homes, with customers looking for furniture solutions that blend style, durability, and smart functionality. With this new Hettich Exclusive (HeX) store, we’re bringing Hettich’s award-winning German-engineered solutions right to their city, creating an immersive space where they can explore, experience, and buy our thoughtfully crafted interior solutions,” he said.
The new outlet forms part of Hettich India’s wider plan to expand its HeX retail network during the year. The company is combining its Exclusive stores with Experience Centres to create more locations where customers can directly explore its products and interior solutions. The Bhubaneswar HeX store is located at Hettich Exclusive by R-Angle Innovations, 3rd Floor, Laxmipriya Twin City Towers, 3002, Pahala, Bhubaneswar, Odisha 752101.
Hettich is a family-owned German company with 138 years of history and a global turnover of more than €1.5 billion. The company manufactures furniture fittings and related interior solutions for residential and commercial applications. Hettich began operations in India in 2000 and has established a strong position in the country’s furniture fittings market. In 2026, the company is completing 25 years of operations in India under the theme “Built to Lead”.
Its Indian portfolio includes furniture fittings, architectural hardware, built-in appliances under the Blaupunkt brand and furniture lighting. The company continues to expand its presence across India through retail outlets and experience-led customer engagement.
