Funskool India Ltd has entered into a licensing agreement with Spin Master to manufacture and distribute PAW Patrol collectible toys in India. The partnership brings the helping enterprises and mid-market organisations implement cloud and AI-led transformation programmes.
Funskool India Brings PAW Patrol popular children’s entertainment franchise into Funskool’s licensed toy portfolio and expands access to PAW Patrol products for young fans across the country. Under the agreement, Funskool will manufacture and distribute a range of PAW Patrol collectible vehicles through mom-and-pop stores as well as major online platforms. The products are designed for children aged three years and above and feature popular characters from the franchise.
The initial range includes PAW PATROL Basic Vehicle sets featuring characters such as Chase, Marshall, Skye, Ryder, Rocky, Rubble, Rex, Everest, Tracker and Zuma. These products will be available at a price of Rs 929. The range also includes PAW PATROL Themed Vehicle sets featuring Chase, Skye, Rubble, Marshall, Rocky and Zuma. These products will be priced at Rs 1,699. Funskool will also introduce PAW PATROL Dino Movie Theme Vehicles featuring Marshall, Chase, Skye, Rubble, Rocky and Zuma. The products will be priced at Rs 1,499.
KA Shabir, CEO of Funskool India, said the partnership reflects the company’s focus on bringing internationally recognised characters and brands to Indian children and families. He said Funskool’s established distribution network and understanding of the domestic toy market would help make the PAW Patrol collectible range widely available.
The agreement is part of Funskool’s strategy to strengthen its portfolio of licensed products and introduce character-based toys that offer children new opportunities for imaginative play and collecting. PAW Patrol, developed by Spin Master, has become a widely recognised children’s entertainment franchise, with its characters appearing across television, films, toys and other consumer products.
The addition of its collectible toys gives Funskool an opportunity to connect the franchise with India’s expanding toy market. The products will be distributed through both traditional retail outlets and online shopping platforms. This approach will allow consumers in different parts of the country to access the new collection through established retail channels as well as e-commerce.
Funskool India is promoted by the MRF Group and began commercial operations in 1987. The company operates manufacturing facilities in Goa and Ranipet and has built a broad portfolio of toys for children across different age groups. Funskool has focused on developing toys that combine play with learning and support children’s development. Its product range covers multiple categories and includes both proprietary and licensed brands. With the addition of PAW Patrol collectibles, Funskool is expanding its selection of internationally recognised character products while strengthening its position in India’s organised toy market.
