Eveready Industries India Ltd, the country’s leading brand in the batteries and flashlights category, has unveiled its all-new Eveready Ultima Lithium series — the company’s strongest battery technology to date. Designed specifically for high-drain, tech-driven gadgets, the Ultima Lithium lineup is available in AA and AAA formats and delivers up to 15x longer life compared to standard alkaline cells.
Engineered for tough environments, these batteries offer 100% leak protection, are free from harmful substances such as mercury, lead, and cadmium, and retain power for as long as 15 years in storage. Their wide operating temperature range — from -30°C to +60°C — ensures uninterrupted performance in extreme outdoor conditions, industrial use, defense equipment, gaming controllers, drones, VR devices, and advanced security systems.
“The launch of Eveready Ultima Lithium marks a major breakthrough in our premium product strategy,” said Anirban Banerjee, CEO, Eveready Industries India Ltd. “We are committed to keeping pace with India’s rapidly evolving digital lifestyle while delivering dependable power for the most demanding devices.”
Eveready Ultima Lithium batteries will be available in packs of two at a price point of ₹250 per unit, reaching leading retail stores, e-commerce platforms, and quick-commerce channels nationwide. With a heritage of over 100 years, Eveready Industries India Ltd. (NSE: EVEREADY, BSE: 531508) has consistently evolved to keep pace with changing consumer expectations. In 2023, the company entered a significant new chapter with the launch of its refreshed infinity logo and the bold brand message, “Give Me Power, Give Me Red.” This milestone year also introduced an advanced go-to-market strategy, further strengthening Eveready’s leadership in innovation and customer-centricity.
A highlight of this transformation was the introduction of the New Ultima Alkaline battery—engineered to meet the high-performance demands of modern consumers. With a strong legacy of trusted products, Eveready continues to hold its position as India’s No. 1* battery brand.
Since its founding in 1934, Eveready has led India’s dry cell battery segment, bringing dependable portable power and lighting solutions to millions. Its iconic phrase “Give Me Red” remains deeply rooted in the minds of consumers, symbolizing reliability, quality, and familiarity across generations.
Eveready’s pursuit of excellence extends from brand and product development to world-class manufacturing. Its facilities across Matia, Lucknow, Noida, Haridwar, Maddur, and Kolkata are equipped with modern technologies and adhere to rigorous quality (ISO 9000) and environmental (ISO 14000) standards, reflecting the company’s commitment to sustainable and responsible operations.
Supported by a DSIR-recognized Research and Development (R&D) centre under the Ministry of Science and Technology, Eveready continues to innovate and set new industry benchmarks. As the company advances into the future, it remains focused on delivering powerful, reliable, and forward-thinking energy solutions—empowering consumers and illuminating everyday life.
