Eveready Industries India Ltd, one of the country’s most trusted names in batteries and lighting, has announced its official entry into the mobile accessories category. With this move, the company broadens its portfolio to include power banks, fast chargers, charging cables, and wireless charging pads, aiming to meet the growing demand for reliable mobile power solutions.
Building on a legacy of over 100 years, Eveready’s expansion into this new segment reflects its commitment to evolve with changing consumer needs—especially as digital connectivity and mobile lifestyles become increasingly central to daily life. The newly launched product line combines the brand’s hallmark of durability and trust with features tailored for today’s fast-paced world.
“Our entry into mobile accessories marks an important step in our mission to remain a constant source of power in consumers’ lives,” said Anirban Banerjee, CEO, Eveready Industries. “This category not only complements our core offerings but also allows us to support the growing need for dependable, on-the-go charging. Our focus is to offer solutions that deliver consistent performance while being accessible and user-friendly.”
The new product lineup features a versatile range of power banks with capacities from 5,000 mAh to 20,000 mAh. These include MagSafe-compatible models and variants equipped with built-in cables, offering users greater convenience and portability for on-the-go charging.
The range also introduces fast chargers, starting from 12W standard options to powerful 65W GaN chargers. These are designed to ensure safe, efficient, and rapid charging for a wide range of devices, making them suitable for everyday use as well as high-performance needs.
Completing the lineup are charging cables, crafted from durable nylon-braided material for longevity. These cables support up to 5A fast charging and are compatible with multiple devices, including Apple, Android, and USB Type-C, providing a reliable and universal charging solution.
The products are priced to appeal to a wide consumer base, offering quality and reliability without compromising on affordability. Additional options like wireless charging pads and compact travel-friendly designs have been added to meet lifestyle needs.
Insiyah Chawala, Senior General Manager at Eveready, highlighted the strategic rationale “We’ve been powering Indian homes for generations through batteries and lighting. As consumer habits shift toward mobile-first living, expanding into accessories is a logical next step. Importantly, we’ve taken a systems approach—ensuring the charger, cable, and power bank are aligned for fast, reliable charging.”
She added, “We want to be more than just a brand people trust—we want to be a brand that adapts and grows with them. This diversification reinforces our position as a go-to name for anything related to power.”
This expansion is part of Eveready’s broader transformation strategy as it embraces new categories aligned with its core strength: energy. By entering the mobile accessories space, Eveready strengthens its relevance in an increasingly connected world, offering products designed for everyday convenience, travel, and digital life on the move.
Founded in 1934, Eveready Industries India Ltd (NSE: EVEREADY, BSE: 531508) is India’s No. 1* battery brand, known for its wide range of portable energy and lighting products. In 2023, the company unveiled a bold new identity with its infinity logo and tagline “Give Me Power, Give Me Red,” signaling a refreshed focus on innovation and growth.
The company operates advanced manufacturing facilities across Matia, Lucknow, Noida, Haridwar, Maddur, and Kolkata, adhering to global standards in quality (ISO 9000) and environment (ISO 14000). Backed by an R&D center recognized by the Department of Scientific and Industrial Research (DSIR), Eveready remains committed to building products that combine performance, reliability, and sustainability. With this new chapter in mobile accessories, Eveready continues to power the lives of millions—now with solutions built for the digital age.
