Euler Motors has announced the promotion of Pallavi Arora to Associate Vice President – Marketing, recognising her six-year contribution to building and strengthening the company’s brand in India’s electric commercial vehicle market. In her new role, Ms Pallavi will head the integrated marketing and communications function at Euler Motors.
She will oversee public relations, digital and performance marketing, social media, brand strategy, and above-the-line (ATL) and below-the-line (BTL) initiatives across both B2B and B2C verticals. She will also guide brand positioning, digital initiatives, and customer engagement as the company expands its footprint in the fast-growing commercial EV segment.
Ms Pallavi joined Euler Motors in its early growth phase and has played a central role in shaping its marketing direction. Prior to her elevation, she served as Assistant General Manager – Marketing and earlier as Senior Manager – Marketing. During this period, she conceptualised and executed several high-impact campaigns that strengthened brand recall and product awareness.
She led the flagship ‘Bada Socho, Euler HiLoadSocho’ campaign for the HiLoad EV, aimed at reinforcing the vehicle’s performance and reliability credentials. She also drove the launch of the ‘Aane De’ campaign for StormEV, India’s first four-wheeler Light Commercial Vehicle equipped with ADAS technology.
Most recently, she spearheaded the ‘Tan Tana Tan’ campaign spotlighting the strength and profitability of the Turbo EV 1000, the company’s one-tonne payload electric cargo vehicle. The campaign is currently being amplified during the ICC Men’s T20 World Cup 2026, one of India’s largest sporting events.
Her promotion comes at a time when India’s commercial EV market is expanding rapidly, supported by the growth of last-mile delivery networks, rising e-commerce demand, and increasing acceptance of technology-driven mobility solutions. Before joining Euler Motors, Ms Pallavi held roles at Warner Bros. Pictures India, Mahindra Holidays & Resorts India Limited, and Cube26. Her career trajectory reflects strong expertise in brand development and performance-oriented marketing.
Founded in 2018 and headquartered in Delhi, Euler Motors is focused on the design, manufacture, and sale of electric commercial vehicles for cargo transport. The company continues to expand nationwide, advancing electric mobility solutions tailored to the evolving needs of retail and institutional customers.
