Eicher Trucks & Buses, a division of VE Commercial Vehicles Ltd. (VECV), has strengthened its presence in North India with the inauguration of a new dealership for its Pro X small truck range in Faridabad. The facility, operated by Shree Motors Private Limited, is part of Eicher’s new-generation, digitally enabled dealership network.
Located on Mathura Road in Sector 15A, the 3S (Sales, Service and Spares) facility spans approximately 12,000 square feet and is designed to deliver a seamless customer experience. The dealership integrates modern infrastructure with digital tools to support both vehicle selection and after-sales service.
Faridabad, a key industrial and logistics hub, plays an important role in sectors such as e-commerce, FMCG distribution, parcel services and industrial transportation. The new dealership is strategically positioned along NH-19, providing convenient access to major industrial zones and commercial centres in the region.
The facility features interactive digital displays that allow customers to explore the Pro X range in detail. Fleet owners and transporters can configure vehicles based on specific requirements, including cargo body type, load capacity and fuel options. This approach enables a more personalized buying experience while supporting informed decision-making.
In addition to sales, the dealership is equipped with service infrastructure designed to ensure high vehicle uptime. Trained technicians and advanced diagnostic tools support efficient maintenance and quick turnaround times, which are critical for businesses relying on last-mile logistics.
The Pro X range focuses on fuel efficiency, connectivity and operational performance, addressing the evolving needs of urban and regional transportation. With fully connected vehicle systems, operators can monitor performance and optimize fleet operations more effectively.
The dealership also incorporates customer engagement areas such as lounges and support facilities, ensuring a comfortable and efficient interaction throughout the ownership lifecycle. By combining digital capabilities with physical infrastructure, Eicher aims to enhance both accessibility and service quality.
This expansion reflects Eicher’s ongoing efforts to strengthen its distribution network and support businesses that depend on reliable transportation solutions. As demand for efficient logistics continues to grow, the company is focused on delivering products and services that improve productivity and operational efficiency.
VE Commercial Vehicles Limited is a joint venture between the Volvo Group and Eicher Motors Limited. Established in 2008, the company operates across multiple business segments, including trucks, buses, engines, and components, and is recognized for advancing modern commercial transportation in India and other developing markets.
