Bosch Introduces New ADAS Software and Hardware for Assisted and Automated Driving

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Image Courtesy: Bosch

Robert Bosch GmbH has unveiled a new generation of software and hardware solutions for assisted and automated driving. Central to the launch is a radar sensor developed and manufactured entirely in-house, including a proprietary system-on-chip (SoC) that delivers high computing performance within a compact design.

The new radar sensor is complemented by an upgraded multi-purpose camera and an inertial sensor unit that enables precise vehicle localization. Together, these components form Bosch’s latest ADAS product family, designed to help automakers integrate driver assistance features efficiently across vehicle segments — from entry-level models to premium cars.

According to Bosch, the new product line supports assisted driving and parking functions up to SAE Level 2. The systems are engineered to improve safety and comfort by assisting drivers during demanding or monotonous driving conditions.

Serial production of the mid-range variant is scheduled to begin in 2025 with a Chinese manufacturer, featuring navigation-linked assistance functions capable of executing maneuvers such as highway lane changes while keeping the driver responsible for supervision. Production of the high-end version is expected to follow in mid-2025, with initial customer orders already secured in China.

Through this expansion, Bosch continues to strengthen its position in the global advanced driver assistance systems market. Robert Bosch GmbH, commonly known as Bosch, is a leading global engineering and technology company headquartered in Gerlingen, Germany. Founded in 1886 by Robert Bosch, the company has grown into one of the world’s largest suppliers of automotive components and industrial technology. Operating across mobility solutions, industrial technology, consumer goods, and energy and building technology, Bosch maintains a strong international presence with hundreds of subsidiaries and regional companies worldwide.

In the automotive sector, Bosch is particularly recognized for its expertise in advanced driver assistance systems (ADAS), powertrain technologies, electrification solutions, and vehicle software platforms. The company plays a central role in shaping the future of mobility through developments in automated driving, connected vehicles, and electric powertrains. Beyond mobility, Bosch manufactures a wide range of products including power tools, home appliances, security systems, and smart home solutions.

Innovation is at the core of Bosch’s strategy, supported by substantial annual investments in research and development. The company is also committed to sustainability and has set ambitious carbon neutrality targets for its global operations. Through technological excellence and long-term vision, Bosch continues to drive progress across industries worldwide.