Blue Dart Express Limited has launched its #YaadonKaBandhan campaign for Raksha Bandhan, offering special shipping rates to help families send Rakhis, gifts and festive packages to loved ones across India and overseas. The campaign is designed to help customers stay connected with siblings and families who may be celebrating the festival from different cities and countries. As part of the initiative, Blue Dart is offering special flat rates on Domestic Priority shipments weighing up to 2.5 kg, along with discounts of up to 50 percent on eligible international shipments weighing between 0.5 kg and 3 kg.
The offer is available from July 27 to August 28, 2026, giving customers an extended period to send their Raksha Bandhan packages. Customers can use the Rakhi Express service to send Rakhis, personalised gifts and other festive items through Blue Dart’s domestic network. The company said the campaign is focused on making festive deliveries easier while maintaining the speed and reliability of its express transportation services.
The special offer is available at Blue Dart-DHL retail stores and Franchisee Collection Centres. Customers can also arrange free doorstep pickup by booking through Blue Dart’s website or customer care, subject to service availability. Raksha Bandhan is traditionally marked by siblings exchanging Rakhis and gifts. With families increasingly living and working across different locations, logistics services have become an important way of maintaining these connections during festivals.
Blue Dart said its integrated air and ground network enables time-definite delivery services across a wide range of locations. The company currently provides delivery services to more than 56,400 locations in India. As part of DHL Group’s DHL eCommerce division, Blue Dart has access to a global logistics network covering more than 220 countries and territories. Its service portfolio includes domestic and international air express, freight forwarding, supply chain solutions, customs clearance and other value-added services.
The company uses dedicated air and ground capacity, technology and a broad distribution network to support express deliveries for individuals and businesses. Blue Dart has also received recognition for its workplace, customer service, technology and logistics operations. Its certifications and industry recognitions include ISO/IEC 27001:2022 certification and awards from Great Place to Work, Superbrands and Reader’s Digest.
The company has also been recognised for its diversity and inclusion initiatives, including being named among India’s Best Workplaces for Women and Best Organisations for Women. Through #YaadonKaBandhan, Blue Dart aims to support customers sending festive packages during Raksha Bandhan while helping families bridge the distance between them. The limited-period Rakhi Express offer provides customers with additional shipping options and promotional rates during the festive season, backed by Blue Dart’s established domestic and international delivery network.
