Shree Cement Ltd, one of India’s top cement manufacturers, has launched a unique branding initiative under its flagship brand Bangur. In a move that’s turning heads in Delhi’s construction and marketing sectors, the company has introduced branded safety nets at construction sites—blending safety with strategic visibility in an otherwise challenging advertising environment.
Traditional advertising in Delhi faces significant limitations due to Municipal Corporation of Delhi (MCD) regulations, which restrict formats such as hoardings, billboards, and wall graphics. In response, Shree Cement has developed a fresh approach—transforming standard construction safety nets into branded communication tools. These specially designed white nets replace the commonly used green ones and prominently showcase Bangur Cement’s key offerings, Roofon and Magna.
The pilot phase in Delhi spanned approximately 9,900 square feet, using tailor-made rolls measuring 90×10 ft. The result is a powerful brand presence across construction sites—locations often overlooked in mainstream marketing strategies.
Shailesh Ambastha, President – Sales, Shree Cement Ltd, commented “Delhi’s advertising landscape is evolving, and we saw a creative opportunity within construction safety regulations. These branded nets not only meet safety norms but also act as high-visibility branding surfaces. It’s an inventive solution that demonstrates our agility and customer focus on the ground.”
This pioneering initiative is strategically designed to connect with a wide network of stakeholders—channel partners, individual home builders, contractors, engineers, and influencers—particularly in urban areas where traditional advertising real estate is limited. Following a successful implementation in Delhi and an earlier rollout in West Bengal, the company is now assessing broader adoption across additional urban markets in India.
Shree Cement Limited is one of India’s leading cement companies, known for operational excellence, sustainability leadership, and forward-thinking innovations in the building materials sector. With a manufacturing presence across India and the UAE, the company delivers high-quality, eco-conscious products. It is widely recognized for its strong corporate governance practices, trusted brand reputation, and consistent focus on delivering sustainable construction solutions.
