Medical cannabis wellness company Awshad has introduced Calmagummies Gold, a premium cannabinoid-infused wellness product designed to support relaxation, stress management, and sleep recovery. The launch comes amid growing consumer interest in plant-based wellness solutions and convenient nutraceutical formats that fit seamlessly into modern lifestyles.
India’s wellness market is undergoing a significant transformation, with consumers increasingly prioritizing preventive healthcare and holistic well-being. Urban professionals, in particular, are seeking products that address concerns such as stress, burnout, irregular sleep patterns, and overall mental wellness. This shift has contributed to rising demand for innovative wellness formats, including functional gummies and botanical supplements.
Calmagummies Gold has been developed to cater to this evolving consumer preference. The formulation combines CBD and THC extracts with botanical ingredients such as orange rind, lemon rind, and goji berries. Presented in an easy-to-consume gummy format, the product is intended to support relaxation, mood balance, and restorative sleep while offering a more approachable wellness experience.
The launch builds on the success of Awshad’s existing Calmagummies portfolio, which has attracted a growing customer base interested in alternative wellness solutions. The company has positioned the new offering within the premium wellness segment, emphasizing experience, convenience, and lifestyle compatibility rather than conventional supplementation.
Richa Jaggi, Co-founder and Chief Marketing Officer of Awshad, said consumers are increasingly seeking wellness products that integrate naturally into their daily routines. She noted that demand for solutions addressing sleep quality and stress management has grown considerably, particularly among urban consumers looking for practical and enjoyable wellness formats. According to Ms Jaggi, the company focused on creating a product that combines functionality with a refined consumer experience while also improving taste and overall appeal.
Shivam Singhee, Chief Executive Officer of Awshad, said the cannabis wellness category in India is moving beyond early adoption and entering a phase of broader consumer acceptance. He observed that awareness of cannabinoid-based wellness solutions is increasing as consumers become more informed about plant-derived options for supporting everyday well-being.
Awshad is a wellness startup based in South Delhi, co-founded by Shivam Singhee, CEO, and Richa Jaggi, Co-founder. Established with a mission to make evidence-based cannabis wellness solutions accessible in India, the company offers a range of clinically tested, vegan, and full-spectrum CBD products formulated using premium-quality cannabis extracts.
Awshad’s products are designed to support individuals seeking natural solutions for modern lifestyle challenges, including stress, anxiety, sleep disorders, chronic pain, inflammation, and neurological conditions. By combining scientific research, quality manufacturing standards, and a customer-centric approach, the company aims to promote holistic well-being and improve quality of life across diverse age groups and backgrounds. Driven by a vision to redefine the wellness landscape in India, Awshad is focused on advancing awareness and adoption of cannabis-based health solutions while delivering safe, effective, and long-term physical and mental wellness benefits to consumers.
