Ashok Leyland, the flagship commercial vehicle company of the Hinduja Group, has announced a partnership with five-time Indian Premier League champions Chennai Super Kings (CSK) as an Official Sponsor for the upcoming cricket season. As part of the collaboration, the Ashok Leyland logo will appear on the front right chest of CSK’s iconic yellow jersey, strengthening the association between two organisations with deep roots in Chennai.
The partnership announcement was made at Ashok Leyland’s headquarters in Chennai by Dheeraj Hinduja, Chairman of Ashok Leyland, and Shenu Agarwal, Managing Director and CEO, in the presence of CSK Captain Ruturaj Gaikwad and India U-19 World Cup-winning captain Ayush Mhatre (2026).
The event also marked the unveiling of CSK’s official jersey for the upcoming season, symbolising the collaboration between two institutions known for performance, resilience and strong community connections. The partnership builds on the long-standing relationship between the Hinduja Group and Chennai Super Kings, following more than 15 years of collaboration with Gulf Oil, another group company that has previously partnered with the franchise.
To celebrate the association, Ashok Leyland introduced a specially designed CSK Fan Bus, created for the team’s enthusiastic “Whistle Podu” fan community. The bus is intended to bring supporters closer to the action throughout the cricket season while reflecting the shared spirit of passion and pride that connects the brand and the team.
Speaking about the partnership, Dheeraj Hinduja, Chairman of Ashok Leyland, said the association reflects the company’s alignment with the team’s values. “We are delighted to partner with the Chennai Super Kings, a team that represents excellence, consistency and a winning mindset,” he said. “This collaboration celebrates our shared commitment to performance and resilience, and we are proud to support a team that has brought immense pride to our home city.”
KS Viswanathan, Managing Director of Chennai Super Kings, welcomed the collaboration. “Ashok Leyland is an iconic brand with strong roots in Chennai and a legacy of excellence,” he said. “This partnership brings together two organisations built on performance, determination and a deep connection with the community.”
Shenu Agarwal, Managing Director and CEO of Ashok Leyland, added that the partnership aligns with the company’s brand engagement strategy. “Our approach has always focused on building meaningful emotional connections with our audiences,” Mr Agarwal said. “This collaboration is about more than brand visibility—it is about being part of a champion team’s journey and engaging with millions of passionate fans.”
Through this partnership, Ashok Leyland aims to strengthen its engagement with cricket fans while celebrating Chennai’s rich sporting culture. Ashok Leyland is one of India’s leading commercial vehicle manufacturers and a flagship company of the Hinduja Group. Founded in 1948 and headquartered in Chennai, the company is known for producing a wide range of trucks, buses, defense vehicles, and special-purpose vehicles. Ashok Leyland has played a significant role in developing India’s public transportation and logistics sectors, with its buses widely used by state transport undertakings across the country. The company is also expanding globally, exporting vehicles to several countries and focusing on innovation, sustainability, and alternative fuel technologies to meet future mobility needs.
