In a landmark development for Indian sports, Apollo Tyres has been confirmed as the Lead Sponsor of the Indian national cricket team under a strategic three-year partnership with the Board of Control for Cricket in India (BCCI). This collaboration marks a major milestone, bringing together one of India’s most iconic brands with one of the world’s most followed cricket teams. Under the agreement, Apollo Tyres will hold Title Sponsor rights for all bilateral series and ICC tournaments played by India’s men’s and women’s teams, both at home and overseas.
As part of the sponsorship, the Apollo Tyres logo will appear on the front and leading arm of Team India’s official jerseys, symbolising the shared values of ambition, resilience, and national pride. Cricket holds a unique place in India—it’s more than just a sport; it’s a unifying force across the country. With this partnership, Apollo Tyres aims to stand alongside the national team through every match, every milestone, and every celebration, reinforcing its commitment to excellence and national spirit.
Neeraj Kanwar, Vice Chairman and Managing Director of Apollo Tyres Ltd, said “Cricket’s deep connection with fans across India and the world makes this a proud moment for us. Becoming the Lead Sponsor of Team India reflects our dedication to supporting sport at the highest level, while reinforcing Apollo’s leadership and trust among Indian consumers. This partnership goes beyond branding—it’s about being part of a journey that inspires millions.”
Devajit Saikia, Honorary Secretary of BCCI, stated “Apollo Tyres joining as our lead sponsor highlights the strength and consistency of Indian cricket. It’s a powerful endorsement of the game’s unmatched appeal. We look forward to building a strong, long-term partnership that benefits both cricket and its passionate followers.”
The agreement takes effect immediately and is expected to drive engaging fan experiences, innovative marketing campaigns, and a celebration of cricket’s enduring legacy in India. The Board of Control for Cricket in India is the governing authority for cricket in India, responsible for organising domestic and international matches, and promoting the sport at all levels across the country.
Apollo Tyres Ltd is a global tyre manufacturer and the market leader in India. The company operates several manufacturing facilities across India, along with international plants in The Netherlands and Hungary. Its products are sold in over 100 countries, under the Apollo and Vredestein brands, through a wide distribution network.
