Beauty brand SHEGLAM has selected Centric PXM to strengthen its product content and data management as it scales internationally. The platform will help the company manage product information across multiple markets, channels, and retail formats. Founded in 2019, SHEGLAM has grown rapidly in the global colour cosmetics space by responding closely to consumer feedback and launching trend-led products, particularly for Gen Z customers. The brand has recorded strong international growth, selling over 100 million units in 2023 and expanding online into more than 150 countries.
As SHEGLAM expanded beyond a single online channel into omnichannel retail, including over 7,000 physical stores across more than 15 countries, its existing systems were no longer sufficient to manage growing volumes of product data and content. According to the company, traditional methods of handling product information struggled to support the complexity of operating across multiple platforms and regions. After evaluating available options, SHEGLAM chose Centric PXM for its ability to support market expansion, manage content centrally, and scale with the business.
Centric PXM combines product information management, digital asset management, content syndication, and digital shelf analytics. The system allows SHEGLAM to centralise product content, standardise workflows, connect internal systems, and adapt content quickly for different markets and sales channels.
The company expects the implementation to improve internal efficiency, reduce the strain of managing multiple platforms, and provide a stable digital foundation for continued expansion. Centric Software said the partnership reflects its focus on supporting fast-growing beauty brands as they build scalable digital operations to support long-term growth.
SHEGLAM is a global color cosmetics brand that serves customers in more than 150 countries through online platforms and operates over 7,000 retail locations across more than 15 countries. The brand has consistently set single-brand sales records in multiple markets, reflecting its strong global presence and commercial success. With a social media following exceeding 15 million, SHEGLAM has built a highly engaged digital community that supports its rapid growth and visibility worldwide.
The brand’s influence and innovation have been widely recognized by leading beauty authorities such as Bustle Beauty, Nylon Beauty, Who What Wear, @cosme, and Lips. SHEGLAM’s first intellectual property collaboration earned License Global’s “Best IP Collaboration in Beauty & Health” award, underscoring its creative leadership in the industry. Further cementing its position among top beauty players, SHEGLAM was ranked No. 81 in WWD’s 2024 Top 100 Beauty Companies.
Centric Software, headquartered in Silicon Valley, provides an innovative, AI-enabled product concept-to-commercialization platform for cosmetics and personal care manufacturers, brands, and multi-category retailers. With deep expertise across fast-moving consumer goods, Centric delivers best-in-class solutions that support every stage of the product journey, from design and development to sourcing, compliance, pricing, marketing, and sales. Its technology helps companies optimize product portfolios, harmonize offerings, and streamline development processes while improving quality control and ensuring regulatory compliance.
Centric PLM™ integrates industry best practices with advanced AI capabilities tailored specifically for cosmetics and personal care companies. The platform enables seamless management of the entire product lifecycle, covering concept creation, formula development, packaging, supplier collaboration, labeling, production, and SKU rationalization. These capabilities have delivered measurable results for customers, including productivity improvements of up to 50% and reductions in time to market of up to 60%.
In addition to PLM, Centric offers a suite of AI-powered tools designed to enhance decision-making and commercial performance. Centric Visual Boards™ provide a centralized, visually driven workspace that connects real-time data and imagery from multiple systems to accelerate assortment development.
Centric Market Intelligence™ delivers insights into consumer trends, competitor activity, and pricing to improve competitiveness and increase average initial price points. Centric PXM™ unifies product information management, digital asset management, content syndication, and digital shelf analytics to elevate brand experiences, expand sales channels, and drive margins. Collectively, Centric Software’s market-driven solutions are known for high user adoption, strong customer satisfaction, rapid time to value, and multiple industry awards and recognitions.
