Global footwear icon Clarks has successfully deployed Centric Product Lifecycle Management (Centric PLM™) and Centric Planning™, marking a major milestone in the company’s digital transformation and global expansion strategy. The implementation underscores Clarks’ commitment to operational agility, data-driven decision-making, and innovation in product development.
Founded in 1825 in Somerset, England, by brothers Cyrus and James Clark, the brand has produced more than 22,000 footwear styles and built a presence in over 100 countries. Over two centuries, Clarks has earned a reputation for craftsmanship, quality, and comfort, and today operates through a mix of retail stores, franchises, wholesale partners, and digital platforms.
In its 200th anniversary year, Clarks is laying the digital foundation for its next era of global growth. By integrating Centric PLM, a solution purpose-built for the footwear sector, the company now manages product data and development through a unified platform, enabling faster collaboration, greater visibility, and more efficient product launches across global teams. The deployment of Centric Planning further enhances Clarks’ ability to forecast demand, align assortments, and optimize production cycles across its diverse markets.
“Clarks is creating the digital backbone of an insight-led, globally agile business,” said Fabrice Canonge, CEO of Centric Software. “By connecting data across every stage of the product lifecycle, the company is replacing silos with real-time intelligence, empowering faster, smarter decisions. We’re proud to support Clarks as it embarks on its next century of growth.” With Centric’s integrated solutions, Clarks continues to evolve its operations to meet the demands of modern consumers while preserving the brand’s legacy of innovation and quality that has defined it for 200 years.
Centric PXM™ (Product Experience Management) unifies product data, digital assets, and content delivery under one system. By combining PIM, DAM, content syndication, and digital shelf analytics, it helps brands streamline the path from development to market. This integrated solution supports channel expansion, higher conversion rates, and stronger margins. Centric Software’s solutions are recognized for their fast deployment, high user engagement, and measurable business impact. Trusted by leading companies worldwide, Centric consistently ranks at the top of industry reports for innovation, customer satisfaction, and return on investment.
