TVS Motor Company has announced the sixth edition of its flagship motorcycling festival, TVS MotoSoul 6.0, which will take place in Goa on December 11 and 12, 2026. The two-day event will bring together riders, racers, motorcycle enthusiasts, creators, musicians and the wider motorcycling community.
Over the years, TVS MotoSoul has developed into a platform for new motorcycle and technology showcases, custom motorcycle builds, riding programmes, merchandise, accessories, international collaborations and community activities. Previous editions have featured several product and technology highlights. In 2023, TVS showcased the Apache RTR 160 4V with dual-channel ABS and voice assist. In 2024, the company presented the RT-XD4 300 engine platform, its first indigenously designed, developed and engineered performance engine platform. The 2025 edition featured the TVS Ronin Agonda Edition.
Custom motorcycle design has also been a major part of MotoSoul. Builds based on the TVS Apache RTR 310 and Apache RR 310 have included Trickster, Vortex and Speedline, while TVS Ronin custom motorcycles such as RYOMA, Dark Bobb, Mizuno, Wakizashi and Kensai have highlighted different approaches to motorcycle design and personal expression.
The festival has also expanded the TVS premium rider ecosystem through partnerships and merchandise. In 2023, TVS Racing introduced co-branded merchandise with PETRONAS. In 2024, the company announced collaborations with Alpinestars for riding gear and urbanwear and GIVI for motorcycle luggage solutions. In 2025, TVS Racing announced a partnership with MT Helmets and showcased the Aegis Rider Vision AR HUD Helmet.
MotoSoul has additionally served as a platform for rider programmes and community initiatives, including the TVS Ronin Drift-R Flat Track Experience Programme. TVS MotoSoul 6.0 will feature three broad experiences: Explore, Engage and Celebrate. Explore will focus on adventure, riding, motorsports and discovery through racing and riding activities. Engage will bring together the Apache Owners Group, TVS Ronin CuLT riders, creators and motorcycle enthusiasts. Celebrate will combine music, entertainment, food and lifestyle experiences with international DJs, live performances and artist collaborations.
Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said MotoSoul has grown into a platform combining performance, exploration, self-expression and community. He added that the sixth edition will bring racing, technology, adventure, design, customisation and culture together.
With a global base of more than 7 million TVS Apache and Ronin riders, along with the Apache Owners Group and Ronin CuLT communities, TVS MotoSoul 6.0 is expected to bring together different parts of the company’s premium motorcycle ecosystem. The 2026 edition will feature motorcycle launches, exclusive reveals and experiences spanning motorsports, riding, community, design, entertainment and lifestyle, continuing TVS MotoSoul’s focus on creating experiences that extend beyond motorcycles.
TVS Motor Company (BSE: 532343 and NSE: TVSMOTOR), part of the TVS Group, is a global manufacturer of two- and three-wheelers, focused on sustainable mobility. The company operates four manufacturing facilities across India and Indonesia and has a presence in more than 90 countries.
With a 100-year legacy built on trust, customer value and engineering expertise, TVS Motor develops and manufactures products using technology-driven and sustainable processes. The company offers a wide range of two- and three-wheelers across markets, with a focus on quality, innovation and customer experience.
TVS Motor is the only two-wheeler manufacturer to have received the Deming Prize. Its products have also received leading positions in their respective categories in J.D. Power Initial Quality Study (IQS) and Automotive Performance, Execution and Layout (APEAL) surveys. The company has been ranked No. 1 in the J.D. Power Customer Service Satisfaction Survey for four consecutive years.
Norton Motorcycles, the company’s UK-based group company, is a long-established motorcycle brand with a heritage in premium motorcycling. TVS Motor continues to expand its global operations while focusing on product development, sustainable mobility and customer service across the markets it serves.
