Suzuki Motorcycle India Pvt Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has inaugurated India’s first ‘Suzuki Lounge’, a new integrated service and customer experience facility designed to offer customers a more comfortable, transparent and engaging workshop experience.The first Suzuki Lounge has been established at Riddhi Auto Agencies LLP (Riddhi Suzuki) in Pimpalghar, Bhiwandi, Thane, Maharashtra. The facility was inaugurated by Vivek Jain, Assistant Vice-President – After Sales, SMIPL, and Osamu Tani, Operation Manager – After Sales, SMIPL, in the presence of officials from Suzuki Motorcycle India and Riddhi Suzuki.
Commenting on the inauguration, Hari Krishna K, Executive Officer, Sales & After-Sales, Suzuki Motorcycle India, said, “Suzuki Lounge represents a significant step forward in our customer-centric approach and brings the spirit of ‘By Your Side’ into the service experience. Today’s customers expect more than just service. They seek transparency, comfort, and a premium experience. With Suzuki Lounge, we are creating an environment where customers can relax, stay connected, and confidently witness the care and expertise that goes into servicing their vehicles.”
The Lounge combines a modern service workshop, a premium customer lounge and a dedicated new vehicle display area under one roof. The facility has been designed to make the service journey more convenient while providing customers with greater visibility into the work being carried out on their vehicles.
The customer lounge features contemporary interiors, warm wooden elements and balanced lighting, along with comfortable seating and dedicated discussion areas. A café-style reception adds to the hospitality-led environment. The workshop has been designed with an open layout and glass partitions, allowing customers to maintain a clear view of service activities while trained company technicians work on their vehicles. The Bhiwandi facility is equipped with four service bays.
A dedicated vehicle display zone allows customers to view iti’s latest motorcycles and scooters and explore their features while visiting the facility for servicing. Through the Lounge concept, SMIPL is strengthening its after-sales network while introducing a more contemporary format for customer interactions. The initiative combines service, hospitality and product discovery to create a more convenient workshop environment.
Suzuki Motorcycle India began operations in India in February 2006 from its manufacturing facility at Kherki Daula, Gurugram, Haryana. The company manufactures scooters in the 125cc category, premium motorcycles of 150cc and above, and Big-Bikes for the Indian market.
