Xtreme Media has appointed Anand Lakshmanan as Chief Business Officer (CBO), strengthening its leadership team as the company looks to expand its enterprise business, deepen customer relationships and accelerate growth across India. Mr Lakshmanan brings more than 30 years of experience in enterprise technology and business leadership across India, South Asia and the Middle East. In his new role, he will lead key business initiatives for Xtreme Media, with a focus on scaling the company’s enterprise portfolio, strengthening sales and marketing operations and expanding its customer base.
Before joining Xtreme Media, Mr Lakshmanan served as Head of B2B – India at Logitech, where he was responsible for driving business growth, building high-performing teams and developing new revenue opportunities through solution-led strategies. Over his career, Mr Lakshmanan has held senior positions at companies including NTT, Jabra GN, Servion, Canon and KnoahSoft. His experience spans video collaboration, networking, cloud, data centres and customer experience technologies.
He has also managed large enterprise businesses with responsibility for profit and loss, channel development and strategic customer relationships. His experience in handling complex enterprise sales cycles and working with senior decision-makers is expected to support Xtreme Media’s plans to expand its presence in the enterprise technology market.
“I am excited to join Xtreme Media at a pivotal time in its growth journey. My focus will be on building scalable sales and marketing strategies that strengthen customer partnerships and accelerate market leadership in India,” said Anand Lakshmanan, Chief Business Officer, Xtreme Media.
Sanket Rambhia, Managing Director, Xtreme Media and LEDX Technology, said Lakshmanan’s experience would support the company’s next phase of expansion. “We are delighted to welcome Anand to the leadership team. His deep industry expertise and track record of building businesses from the ground up will be instrumental in driving Xtreme Media’s next phase of growth in India,” Rambhia said.
The appointment comes as demand for large-format digital display and visual communication solutions continues to expand across enterprise and commercial applications. Xtreme Media is focused on strengthening its position in the active LED display segment while expanding its portfolio of technology solutions for businesses.
Mr Lakshmanan’s appointment is expected to further strengthen the company’s go-to-market strategy and help build new enterprise opportunities across sectors. His focus will include expanding customer engagement, developing strategic partnerships and creating scalable business channels to support Xtreme Media’s growth plans.
Xtreme Media is India’s largest active LED display brand, with more than 4,00,000 sq ft of LED displays commissioned over the past three years and over 3,000 installations across the country. With more than 16 years of industry experience, the company focuses on customer-driven innovation, reliable quality and responsive service. Xtreme Media provides LED display solutions for corporates, enterprises, retail and other commercial applications, with a strong focus on display uptime and dependable performance. Through its technology and service capabilities, the company continues to deliver solutions designed to meet the evolving needs of customers across India.
