Tata Steel has achieved a major milestone with its B2MSME e-commerce platform, DigECA, surpassing ₹1,000 crore in Gross Merchandise Value (GMV) in the ongoing financial year (FY26). The platform has also delivered over 160 kilo tonnes (KT) in sales and added more than 3,500 Micro, Small, and Medium Enterprises (MSMEs) to its network. This accomplishment highlights DigECA’s expanding influence in accelerating the digital transformation of India’s MSME sector—referred to within Tata Steel as Emerging Corporate Accounts (ECAs).
Built to simplify and streamline steel procurement, DigECA provides ECAs with a comprehensive omni-channel experience that includes integrated financing solutions, real-time order tracking, and specialized technical assistance. The platform mainly focuses on flat steel products such as Tata Astrum, Tata Steelium, and Galvano, offering the combined benefits of Tata Steel’s product quality and digital efficiency.
Commenting on the achievement, Prabhat Kumar, Vice President – Marketing & Sales (Flat Products), Tata Steel, said, “Reaching ₹1,000 crore in GMV and achieving 160 KT in sales reflects the strong confidence our ECA customers have in DigECA. The platform is about more than just transactions—it’s about fostering long-term relationships, enhancing customer engagement, and integrating the MSME value chain to meet evolving market needs.”
Since its pilot launch in Q4 FY25, DigECA has achieved 30-fold growth, driven by Tata Steel’s commitment to innovation, customer focus, and digital integration. The platform’s progress aligns with the company’s broader mission to digitize the steel supply chain and promote inclusive industrial growth across the country.
Through DigECA, Tata Steel continues to pioneer digital transformation in the steel sector, empowering MSMEs with modern tools, services, and support systems that enable them to scale their businesses and contribute to India’s industrial advancement. Tata Steel is one of the world’s leading steel producers, with a total crude steel production capacity of 35 million tonnes per annum. The company operates across five continents, with a diverse global presence in both production and commercial activities. For FY2025, Tata Steel reported consolidated revenues of approximately $26 billion, underscoring its position as a top-tier player in the global steel industry.
The company has long been recognized for its commitment to sustainability, with ambitious goals to achieve Net Zero emissions by 2045. It is also undergoing a digital transformation, with plants in Jamshedpur, Kalinganagar, and IJmuiden receiving recognition from the World Economic Forum as Global Lighthouse facilities. These plants exemplify Tata Steel’s leadership in advanced digital manufacturing practices and its ongoing efforts to drive innovation and efficiency across its operations.
Tata Steel’s commitment to responsible steel production is reflected in its achievements, including the first ResponsibleSteel™ certification for its Jamshedpur plant, with over 90% of its steel production in India now coming from certified sites. The company has also received numerous accolades, such as the Prime Minister’s Trophy for the best-performing integrated steel plant in 2016-17 and the 2024 Steel Sustainability Champion award from worldsteel, underscoring its leadership in both sustainability and performance within the global steel sector.
