STUDDS Accessories Ltd, a two-wheeler helmet manufacturer, has launched the Raider Youth Looney Tunes Edition in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP). The new decal edition brings characters from the Looney Tunes franchise to STUDDS’ Raider Youth full-face helmet, designed for young riders and adults with smaller head sizes.
The new edition features Bugs Bunny, Tweety, Daffy Duck, Taz, Road Runner and Wile E. Coyote, among other characters. The graphics are spread across different sections of the helmet along with the ‘LOONEY TUNES’ logo, creating a continuous visual treatment rather than placing individual characters on specific sections. The Raider Youth Looney Tunes Edition is available in six base colours — Blue, Baby Pink, Flame Blue, Pastel Green, White and Black. The graphic treatment remains consistent across the range, while the base colours offer different visual combinations.
Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories Ltd., said, “For young riders and individuals with smaller head sizes, finding a helmet that balances uncompromised full-face safety with expressive design has historically been a challenge in the market. With the Raider Youth Looney Tunes Edition, our intent was to bridge that gap by integrating safety engineering with design philosophy that brings instant joy and nostalgia. This collaboration with Warner Bros. Discovery is not just about adding graphics, it is about making helmets that young riders are genuinely excited to wear every day, and at the same time are safe.”
The Raider Youth model was introduced in August 2026 as STUDDS’ dedicated full-face helmet for young riders and adults with smaller head sizes. The Looney Tunes Edition retains the features of the base model, including an ABS outer shell, regulated-density EPS liner, Dynamic Ventilation System with Top Air Exhausts, Quick Release Visor with scratch-resistant coating, Quick Release Chin Strap and micro-fibre fabric liner.
The helmet is available in XXS (520 mm) and XS (540 mm) sizes and is ISI (BIS) certified. Prices start at Rs. 1,395 MRP, inclusive of all taxes. The product is available through authorised STUDDS dealerships, STUDDS exclusive outlets and the company’s online store. Looney Tunes is a Warner Bros. franchise featuring characters including Bugs Bunny, Daffy Duck, Tweety and other animated characters. The franchise spans television, films, games, consumer products and themed entertainment.
STUDDS Accessories Limited manufactures and sells two-wheeler helmets under the STUDDS and SMK brands, along with accessories under the STUDDS brand. According to the CARE Report, STUDDS was the largest two-wheeler helmet player in India by revenue in Fiscal 2023 and the world’s largest two-wheeler helmet player by volume in Calendar Year 2024. The company has nearly five decades of manufacturing experience and combined annualised production capacity of 9.04 million units across three manufacturing facilities. Its products are sold across India and in more than 70 countries.
