Samsung is strengthening its enterprise business strategy in India with a sharper focus on artificial intelligence-powered connected ecosystem solutions aimed at helping organisations modernise operations through integrated, secure, and data-centric technologies. As businesses accelerate digital transformation initiatives, Samsung is positioning itself beyond a traditional hardware provider by delivering comprehensive technology ecosystems that combine devices, software platforms, AI capabilities, and enterprise-grade security solutions into a unified framework.
The company’s Business Experience Studios (BES) located in Gurugram and Mumbai are playing a central role in this strategy. Designed as immersive demonstration centres, the BES facilities allow enterprises to experience real-world applications of Samsung’s connected technologies across sectors including retail, banking and financial services, healthcare, education, and hospitality.
The experience centres showcase how AI-enabled ecosystems can improve operational efficiency, support personalised customer experiences, and enable scalable digital infrastructure for businesses. Through live demonstrations, enterprises can explore practical use cases such as immersive retail engagement, secure digital banking interactions, connected healthcare systems, and intelligent learning environments.
“At Samsung, we see the future of enterprises being shaped by AI-enabled connected ecosystems that go far beyond individual devices to create intelligent and responsive environments. By integrating hardware, software, platforms, and security into a unified ecosystem, we are helping organisations accelerate digital adoption, improve operational efficiency, and deliver highly personalised, insight-driven experiences at scale,” said Puneet Sethi, Head, Enterprise Business, Samsung India.
Samsung highlighted that its ability to combine hardware, software, mobility solutions, displays, AI platforms, and Knox security technology gives the company a strong advantage in helping businesses build secure and intelligent digital environments. The Business Experience Studios also function as collaboration and innovation hubs where Samsung works closely with enterprise customers and technology partners to co-develop customised solutions tailored to industry-specific requirements. This collaborative approach is expected to accelerate deployment timelines while improving operational outcomes for businesses adopting advanced digital systems.
Marking three decades of operations in India, Samsung continues to expand its presence across both consumer and enterprise markets. The company said it is actively engaged with organisations across the private and public sectors, supporting large-scale digital transformation initiatives aligned with India’s technology and infrastructure growth ambitions. Samsung’s enterprise expansion comes at a time when India is emerging as one of the world’s fastest-growing digital economies, driven by rapid adoption of AI, cloud technologies, connected devices, and smart infrastructure solutions.
Globally, Samsung operates across a wide range of technology segments including smartphones, televisions, digital signage, home appliances, semiconductors, network systems, medical imaging, robotics, HVAC systems, and automotive electronics through Harman. Through its SmartThings platform and AI integration initiatives, the company continues to develop connected experiences designed to support seamless interaction across devices and environments.
