Orient Electric Expands Switchgear Line with Stella Neo MCBs Launch

Orient Electric
Image Courtesy: Orient Electric

Orient Electric Limited, a part of the $3 billion CK Birla Group, has expanded its switchgear range by launching the Stella Neo series of miniature circuit breakers (MCBs) in the premium mass segment. The Stella Neo MCBs are designed with a focus on four key areas: safety, ease of installation, durability, and performance, offering improved electrical safety and reliability. This launch aligns with the company’s broader strategy to establish a stronger presence in India’s rapidly growing low-voltage switchgear market.

Ravindra Singh Negi, Managing Director and CEO of Orient Electric Limited, commented, “We are committed to providing top-tier switchgear products that cater to the electrical safety requirements of Indian consumers. The introduction of the Stella Neo range marks an important milestone, integrating advanced technology for enhanced safety and performance. To support this, we’ve added a new production line at our Noida facility, equipped with state-of-the-art automatic calibration and verification systems. Our focus remains on driving growth through innovation and partnerships with industry influencers to raise consumer awareness.”

The Stella Neo MCBs feature a high short circuit breaking capacity of 10,000A (10kA), making them suitable for heavy electrical appliances while minimizing watt loss. The arc extinguishing device, equipped with 13 plates, rapidly neutralizes electrical arcs, ensuring greater safety and reliability. Another standout feature is the side-channel ventilation, which keeps the device cool, prevents nuisance tripping, and extends operational life. The two-position Din rail clip also adds convenience, making installation and removal both safer and faster.

Available with rated current options ranging from 6A to 63A, the Stella Neo MCBs come in multiple configurations, including Single Pole, Single Pole & Neutral, Double Pole, Three Pole, Three Pole with Neutral, and Four Pole, catering to a variety of electrical needs. Orient Electric is a trusted name in India’s consumer electrical sector, offering a wide array of products such as fans, home appliances, lighting, switches, switchgear, and wiring accessories.