Ola Electric Mobility Limited today announced a significant expansion of its ‘Ola Insiders’ Upgrade Program to more than 150 cities across India, following an overwhelming initial response from customers. Within days of its launch, the program attracted interest from over 50,000 users, reflecting strong engagement from the company’s growing EV community.
With this expansion, the program will now be accessible to nearly 80% of Ola Electric’s customer base nationwide. The initiative enables existing Gen 1 and Gen 2 scooter owners to seamlessly upgrade to the latest Gen 3 S1 scooter range and the newly introduced Roadster motorcycle lineup.
An Ola Electric spokesperson stated that the strong early traction highlights the trust customers place in the brand and its products. The expansion is aimed at making upgrades more accessible while enhancing the ownership experience for existing users transitioning to newer, more advanced electric vehicles.
The upgrade program is part of the broader Ola Insiders community initiative and offers a range of benefits. Customers upgrading to the latest models can receive incentives of up to ₹50,000, depending on the vehicle and configuration. Additional benefits include up to ₹20,000 in add-on advantages for customers purchasing another Ola vehicle under the same registration, along with referral rewards of up to ₹5,000 in Ola credits. Referred buyers also receive cashback benefits upon successful delivery.
The expanded program is being rolled out across Ola Electric’s extensive retail network, ensuring a streamlined and transparent process for vehicle evaluation and upgrades. This move reinforces the company’s direct-to-customer approach, supported by one of India’s largest company-owned automotive retail networks.
Ola Electric currently offers a wide portfolio of electric vehicles, including the premium Gen 3 S1 Pro+ and S1 Pro scooters, alongside mass-market offerings such as the S1 X series. The company has also entered the electric motorcycle segment with its Roadster lineup, catering to a broader range of customer preferences and price points.
Headquartered in India, Ola Electric continues to focus on vertical integration across EV technology, including battery innovation and manufacturing. Its Futurefactory in Tamil Nadu and Battery Innovation Centre in Bengaluru are central to advancing next-generation EV capabilities. This expansion marks another step in Ola Electric’s mission to accelerate EV adoption in India while strengthening customer loyalty through community-driven initiatives and accessible upgrade pathways.
