Nuvoco Vistas Corporation Limited, one of India’s leading building materials manufacturers and the country’s fifth-largest cement company by capacity, has unveiled Zero M Triple Shield Putty, a high-grade white cement-based wall care product offering three layers of protection in a single application—anti-microbial action, water resistance, and anti-efflorescence control. Infused with Silver Ion Technology, the putty helps inhibit the growth of bacteria, fungi, and algae on wall surfaces.
Its hydrophobic polymer blend, strengthened with advanced German silanes and siloxanes, protects walls from moisture seepage and cracking while reducing the formation of white salt deposits. The result is durable wall performance, even under demanding environmental conditions.
Suitable for both indoor and outdoor surfaces, the product bonds effectively with cement plaster, concrete, and mortar. It delivers a smooth, bright finish while improving surface longevity. Manufactured using environmentally responsible, low-VOC materials, the new putty aligns with the company’s focus on sustainable and high-quality construction solutions.
Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp Ltd, stated that the launch reflects the company’s continued efforts to develop solutions that support healthier living spaces and long-term structural protection. He noted that the product addresses modern consumer expectations for durability as well as visual appeal, while reinforcing the company’s broader mission of building safer and more sustainable environments.
The product will be available across Punjab, Delhi/NCR, Haryana, Uttar Pradesh, Madhya Pradesh, Bihar, West Bengal, Chhattisgarh, Jharkhand, Odisha, Rajasthan, Gujarat, and Maharashtra through authorised dealers, distributors, and leading retail outlets.
Nuvoco Vistas Corporation Limited is a major building materials enterprise with a strong presence in East, North, and West India. The company began operations in 2014 with a greenfield cement plant in Nimbol, Rajasthan, and later expanded through the acquisitions of Lafarge India Limited, Emami Cement Limited, and Vadraj Cement Limited.
The company is set to enhance its grinding capacity by 4 MMTPA through equipment upgrades, operational improvements, and the addition of a new mill. With these expansions, it aims to reach 35 MMTPA cement capacity by the end of FY2026–27, reinforcing its position as India’s fifth-largest cement group by capacity. In FY25, the company reported total revenue of INR 10,357 crore.
Nuvoco operates across three segments: Cement, Ready-Mix Concrete (RMX), and Modern Building Materials (MBM). Its cement portfolio includes brands such as Concreto, Duraguard, Double Bull, PSC, Nirmax, and Infracem, covering OPC, PSC, PPC, and PCC variants. Its RMX division operates nationwide, offering specialised solutions under Concreto (performance concrete), Artiste (decorative concrete), InstaMix (ready-to-use bagged concrete), X-Con (M20 to M60), and Ecodure (green concrete).
The company has contributed to major infrastructure developments including the Mumbai-Ahmedabad Bullet Train, Birsa Munda Hockey Stadium, Aquatic Gallery Science City, and Metro Rail projects in Delhi, Jaipur, Noida, and Mumbai. Under the ‘Zero M’ range, the MBM segment offers construction chemicals, tile adhesives, wall putty, and cover blocks. Its NABL-accredited Construction Development and Innovation Centre (CDIC) in Mumbai focuses on research-driven product development to address evolving market needs.
