Nuvoco Vistas Corp Ltd, one of India’s leading building materials companies, has expanded its decorative concrete offerings with the launch of the Nuvoco Artiste Elite Collection, a premium addition to its Artiste portfolio. Designed to meet the demands of contemporary architecture and landscape design, the new range blends visual appeal with dependable performance.
The Artiste Elite Collection features four modern decorative concrete finishes developed for ready application across a wide variety of use cases. With carefully curated textures, understated patterns, and natural colour tones, the collection is suited for walkways, driveways, podiums, landscaped zones, and premium outdoor or semi-outdoor environments.
Each finish has been engineered to deliver uniform results while allowing designers and architects the flexibility to create distinctive surfaces. Attention to surface detailing and material depth ensures consistent quality across projects, making the range ideal for both residential and commercial developments seeking refined aesthetics without compromising durability.
Commenting on the launch, Chirag Shah, Head – Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp. Ltd., said that the Artiste Elite Collection reflects the company’s continued focus on design-oriented solutions. He added that the range combines ease of application with long-lasting performance, enabling customers to execute creative ideas with greater confidence. The launch further strengthens Artiste’s positioning as a premium decorative concrete brand that balances creativity with functional excellence. With the introduction of Artiste Elite, Nuvoco continues to enhance its decorative concrete portfolio, offering solutions that align with evolving architectural preferences while delivering reliability and long-term value.
Nuvoco Vistas Corporation Limited is a building materials company driven by a vision to support safer, smarter, and more sustainable construction. The company has a strong presence in East India and growing operations across North and West India. Nuvoco began operations in 2014 with a greenfield cement plant in Nimbol, Rajasthan, and has since expanded through the acquisition of Lafarge India Limited, Emami Cement Limited, and Vadraj Cement Limited.
The company is currently undertaking capacity expansion initiatives, including equipment upgrades, process improvements, internal debottlenecking, and the addition of a new grinding mill. These initiatives are expected to take Nuvoco’s cement capacity to 35 MMTPA by the end of FY 2026–27, positioning it as India’s fifth-largest cement manufacturer by capacity. In FY25, Nuvoco reported total operating revenue of ₹10,357 crore.
Nuvoco operates across three business segments: Cement, Ready-Mix Concrete (RMX), and Modern Building Materials (MBM). Its cement portfolio includes brands such as Concreto, Duraguard, Double Bull, Nirmax, PSC, and Infracem. The RMX business offers products under Concreto, Artiste, InstaMix, X-Con, and Ecodure brands and supports several landmark infrastructure projects across India. The MBM segment, marketed under the ‘Zero M’ brand, includes construction chemicals, tile adhesives, wall putty, and cover blocks. Through its NABL-accredited Construction Development and Innovation Centre in Mumbai, Nuvoco continues to develop solutions aligned with market needs.
