Nuvoco Vistas Corp Ltd, one of India’s most trusted names in building materials, has introduced the ZERO M UNNATI App, a dedicated digital platform created for key on-ground influencers such as contractors, waterproofing and tile applicators, masons and painters—groups that play a significant role in driving adoption of Nuvoco products. Dealers, distributors and retailers will also be able to use the platform through their assigned access profiles.
The new app provides users with an integrated digital experience, giving them the ability to track incentives, monitor reward points, and redeem benefits with ease. It also offers comprehensive product details, instant alerts on schemes and launches, along with direct assistance through helpline and call-centre support, ensuring quick access to information whenever needed.
Commenting on the launch, Chirag Shah, Head of Marketing, Innovation and Sales Excellence, said
“Our influencer community forms the backbone of our engagement efforts, and this platform has been built to empower them with knowledge, transparency and timely support. Bringing rewards, learning resources and assistance to one unified interface strengthens our relationship and reinforces Nuvoco’s commitment to innovation and customer-first solutions.”
Several enhanced capabilities—such as expanded reward catalogues, milestone incentives, consistency bonuses, market conversion rewards and gamified engagement—are planned for future updates, transforming the app into an advanced next-generation ecosystem. The ZERO M UNNATI App is a central pillar of Project DEN (Digitally Enabled Nuvoco), which is reshaping the company’s digital strategy by creating scalable platforms, streamlined operations and enriched stakeholder experiences. It complements Nuvoco’s existing digital suite, including Nuvo Setu for customer-centric services, Nuvo Nirmaan for home-building support, and SAP Ariba for transparent supplier interactions—strengthening the company’s long-term digital transformation efforts.
Nuvoco Vistas Corporation Limited is a leading Indian building materials company focused on creating a safer, smarter and more sustainable built environment. With a strong market presence across East, North and West India, the company began its journey in 2014 with a greenfield cement plant in Nimbol, Rajasthan. Since then, it has expanded through the acquisitions of Lafarge India Limited (established in India in 1999), Emami Cement Ltd. in 2020, and Vadraj Cement Limited in 2025.
The company is working toward increasing grinding capacity by 4 MMTPA through a combination of equipment upgrades, process optimisation, debottlenecking initiatives and installation of an additional mill. This expansion will help Nuvoco achieve a total cement capacity of 35 MMTPA by FY 2026–27, positioning it as India’s fifth-largest cement producer. In FY25, Nuvoco reported revenue of ₹10,357 crore.
Nuvoco’s diversified portfolio spans three key areas: Cement, Ready-Mix Concrete (RMX) and Modern Building Materials (MBM). Its cement brands—Concreto, Duraguard, Double Bull, PSC, Nirmax and Infracem—cover the full spectrum of OPC, PSC, PPC and PCC cement types.
The RMX division has a nationwide presence, offering a range of specialised concrete solutions including Concreto (performance concrete), Artiste (decorative concrete), InstaMix (India’s first ready-to-use bagged concrete), X-Con (M20 to M60), and Ecodure (sustainable concrete). Nuvoco has supplied materials to landmark projects such as the Mumbai–Ahmedabad Bullet Train corridor, Birsa Munda Hockey Stadium in Rourkela, Ahmedabad’s Aquatic Gallery, and major metro systems in Delhi, Jaipur, Noida and Mumbai.
In the MBM category, the company’s Zero M range includes construction chemicals, tile adhesives, wall putty and cover blocks. Through its NABL-accredited Construction Development and Innovation Centre (CDIC) in Mumbai, Nuvoco continues to develop innovative solutions that address industry needs and customer expectations.
