Jindal Stainless Limited (JSL), the country’s largest stainless steel producer, has introduced “JSL Saathi Pragati,” a nationwide loyalty programme created specifically for retailers and fabricators in the stainless steel Pipes & Tubes value chain. The initiative is the first of its scale in India and aims to provide a structured benefits framework, stronger engagement, and a digitally driven experience for thousands of stakeholders who play a vital role in influencing product choice and ensuring that customers receive genuine stainless steel products. By strengthening this ecosystem, the programme supports JSL’s broader objective of improving product authenticity across the market.
The new initiative builds upon the earlier Jindal Saathi Seal programme, which was launched to help the market identify genuine stainless steel pipes and tubes and curb counterfeit trade. Under JSL Saathi Pragati, each pipe and tube carries a scannable QR code.
Retailers and fabricators can use the dedicated mobile application, available on both Android and iOS, to verify authenticity instantly and earn reward points on verified purchases. These points can be redeemed for a variety of benefits, creating a transparent and rewarding transaction loop. The programme has already seen strong momentum, with more than 30,000 fabricators and retailers onboarded within a short time, demonstrating its relevance and acceptance within the community.
Commenting on the launch, Managing Director of Jindal Stainless, Abhyuday Jindal, emphasised the importance of safeguarding customers from counterfeit materials and reinforcing trust in the stainless steel industry. He noted that supporting retailers and fabricators—professionals who guide consumers in choosing the right material—helps ensure that authentic products reach end users. He added that JSL Saathi Pragati is designed not only to verify products instantly but also to acknowledge the efforts of those who directly contribute to product authenticity at the grassroots level.
Apart from reward benefits, the programme offers accidental life insurance coverage for registered fabricators, reinforcing JSL’s commitment to the safety and welfare of the workforce shaping stainless steel applications across the country. Skill development is another important aspect of the initiative.
The Fabricator Training Programmes from the company’s Stainless Academy will now be accessible through the JSL Saathi Pragati app, enabling users to discover training modules, register for courses and upgrade their technical expertise in fabrication and application techniques with ease. While the programme currently focuses on the Pipes & Tubes segment, JSL plans to extend it to additional categories in the coming years to build a more interconnected, informed and digitally empowered marketplace that champions the use of authentic stainless steel products across India.
Jindal Stainless, India’s leading stainless steel manufacturer, recorded a turnover of ₹40,182 crore (USD 4.75 billion) in FY25 and is progressing towards an annual melt capacity of 4.2 million tonnes by FY27. With 16 manufacturing and processing facilities across India and internationally, including units in Spain and Indonesia, and a commercial presence in 12 countries, the company serves a diverse customer base. Its product offerings span slabs, blooms, coils, plates, sheets, precision strips, wire rods, rebars, blade steel and coin blanks.
The company’s integrated production model enhances operational efficiency and cost competitiveness. Established in 1970, Jindal Stainless continues to focus on innovation, sustainability and social responsibility, manufacturing stainless steel using electric arc furnace technology, which significantly reduces greenhouse gas emissions and supports circularity through the reuse of scrap without compromising material quality.
