Nippon Paint Indiaf recently marked an impressive 143 years in the Global Paints and Coating industry with a special on-road campaign. The campaign, designed to engage customers and showcase the brand’s diverse product range, reflects Nippon Paint’s longstanding legacy in the industry.
Nippon Paint, originating from Japan, boasts a rich heritage spanning 142 years and holds the esteemed position of Asia’s top paint manufacturer, standing as a key player in the global paint industry. Renowned for its premium-quality paints and coatings tailored for decorative, industrial, and automotive applications, Nippon Paint has continuously refined its offerings through cutting-edge paint technology, with a strong commitment to innovation and environmental sustainability.
The company’s core mission revolves around crafting advanced products that elevate living standards while safeguarding the planet. By leveraging innovative technologies, Nippon Paint consistently delivers value to its customers and contributes positively to society. With a robust global presence, Nippon Paint and its subsidiaries operate in 31 countries, including Japan, Singapore, Malaysia, South Korea, Hong Kong-China, Taiwan-China, India, Pakistan, United Kingdom, Germany, Greece, and Russia.
As part of the campaign, an LED roadshow van and a ‘WALLTRON PATROL’ vehicle were launched, highlighting the company’s commitment to customer service and on-site consultations. The ‘WALLTRON PATROL’ vehicle is a key component of Nippon Paint’s new initiative, offering convenient waterproofing solutions on demand. Equipped with a range of products designed to enhance home comfort and protection, the vehicle aims to keep homes cool in summer and leak-free during the rainy season.
This initiative underscores Nippon Paint’s dedication to providing expert advice and solutions, ensuring homeowners enjoy year-round comfort and peace of mind. The LED roadshow van is embarking on a journey across Karnataka to connect a brand with its customers. Serving as an interactive experience center, it will offer live demonstrations of a variety of products and solutions.
The flag-off ceremony took place at Shankara BuildPro, Electronic City, with Mark Titus, VP Marketing of Nippon Paint India (Decorative), and Sukumar Srinivas, Managing Director of Shankara BuildPro, officiating the event. The campaign aims to engage customers by providing an on-the-go experiential center, showcasing painting essentials and offering guidance on selecting the right products for their specific needs.
Shankara BuildPro, a renowned omnichannel marketplace with more than 125 fulfillment centers across South, West, and East India, is known for its high-quality construction materials and solutions. As India’s premier one-stop shop for building materials, interiors, and construction necessities, its extensive network and industry knowledge make it an ideal partner for Nippon Paint. This collaboration will provide customers with access to a wide range of top-notch paints and coatings, alongside construction materials, all under one roof.
In a statement reflecting his enthusiasm for the campaign, Mark Titus, VP Marketing at Nippon Paint India (Decorative), expressed delight at the company’s 143 years of success in the Global Paints and Coatings Industry. He emphasized the aim of showcasing Nippon Paint’s offerings to customers through an on-road experiential center, providing them with the opportunity to personally view and consult on the products.
Titus attributed the company’s success to the trust and loyalty of its customers over the years. Adding to the excitement, Sukumar Srinivas, Managing Director of Shankara BuilderPro, expressed great pleasure in partnering with Nippon Paint, a brand known for its legacy. He highlighted the collaboration as a step forward in providing customers with comprehensive construction solutions, including Nippon Paint’s wide range of paints and coatings, all under one roof.
