Namyang International, a global apparel OEM/ODM partner to leading fashion brands and retailers, has selected Centric Market Intelligence™ to strengthen its ability to develop trend-aligned product proposals and improve responsiveness to rapidly shifting global fashion markets. The adoption is aimed at reinforcing the company’s R&D and sales capabilities through advanced market intelligence, enabling faster and more accurate product development decisions.
Centric Software®, a leader in AI-powered enterprise solutions for product lifecycle management, provides integrated tools that support end-to-end processes from concept to commercialization. Its solutions are widely used across fashion, luxury, footwear, outdoor, cosmetics, home, and multi-category retail industries to support planning, design, sourcing, pricing, merchandising, and replenishment decisions.
Founded in 1985, Namyang International has grown into a major apparel manufacturing and development partner with an annual production capacity of approximately 75 million garments. The company specializes in womenswear and menswear and works closely with global production facilities, including key manufacturing operations in Vietnam and the Philippines. Beyond manufacturing, Namyang plays an active role in product development, offering services such as market analysis, material innovation, and design support for international clients.
As part of its strategic evolution, Namyang International is focusing on strengthening its ability to convert global market trends into commercially relevant product proposals. The company has identified speed, accuracy, and data-driven insight as critical factors in maintaining competitiveness within the OEM/ODM industry.
According to Sandra Yun, Global Sales Director at Namyang International, the traditional approach to market research relied heavily on manual processes, including reviewing competitor assortments, purchasing samples, and compiling insights into spreadsheets and presentation decks. While effective to an extent, this method required significant time and resources and depended largely on individual expertise rather than structured data intelligence.
“With increasing market volatility, competitiveness is no longer defined by production capacity alone,” Yun said. “The real differentiator lies in how quickly we can translate global fashion trends into actionable and commercially viable product proposals for our clients.”
Centric Market Intelligence was selected for its ability to deliver real-time, fashion-specific insights powered by artificial intelligence. The platform provides competitive benchmarking, pricing analysis, and data visualization tools that enable teams to identify emerging trends, uncover market gaps, and respond more effectively to customer needs.
Namyang International plans to integrate the solution across its R&D, design, and global sales teams. The objective is to streamline decision-making during early-stage product development and improve the quality and relevance of proposals presented to brand partners.
By leveraging Centric Market Intelligence, the company expects to enhance its ability to identify whitespace opportunities, optimize design direction, and develop more agile product strategies aligned with global demand patterns. The system is also expected to reduce reliance on fragmented manual research processes, replacing them with structured, data-driven workflows.
“Market data has become a strategic asset for manufacturers that operate as development partners,” Yun added. “With Centric Market Intelligence, we aim to analyze global fashion movements more efficiently and strengthen our ability to deliver trend-relevant innovation to our customers.”
Fabrice Canonge, CEO of Centric Software, noted that manufacturers are increasingly taking on a more strategic role in product creation. “Access to timely and actionable market insight is now a key competitive advantage,” he said. “We are pleased to support Namyang International in enhancing its responsiveness and delivering greater value to its global brand partners.”
The partnership underscores a broader industry shift toward digital transformation in fashion manufacturing, where real-time data intelligence is becoming central to product innovation and commercial success. Centric Software’s solutions are recognized for their fast deployment, high user engagement, and measurable business impact. Trusted by leading companies worldwide, Centric consistently ranks at the top of industry reports for innovation, customer satisfaction, and return on investment.
