Greaves Electric Mobility Limited (GEML) has announced the appointment of Pranesh Urs as Head of Marketing. In this role, Mr Urs will lead the company’s marketing strategy and brand initiatives as the organization continues to expand its electric mobility portfolio across India.
Pranesh Urs brings more than thirteen years of experience in marketing and brand management across the automobile and consumer electronics industries. His professional background includes roles at companies such as Ather Energy, Samsung India Electronics, and Hewlett-Packard India Sales Private Limited. Through these roles, he has gained experience in brand development, product positioning, and integrated marketing strategies across technology-driven businesses.
At Greaves Electric Mobility, Urs will report to Vikas Singh, Managing Director and Chief Financial Officer. His responsibilities will include overseeing the marketing function for the company and strengthening the brand positioning of its electric mobility offerings, including Ampere, Ele, and Eltra. He will also lead integrated marketing initiatives across the company’s electric two-wheeler and three-wheeler segments.
Commenting on the appointment, Vikas Singh said the company is entering an important phase of growth within the electric mobility sector and that Urs’s experience across consumer technology and green mobility companies will contribute valuable insight to the organization’s marketing strategy. Singh added that as the electric vehicle market evolves toward solutions designed for everyday transportation rather than purely specification-driven products, the company aims to further strengthen its focus on providing dependable and accessible mobility options for customers nationwide.
Over the course of his career, Mr Urs has worked on marketing strategies that support product adoption in fast-evolving technology markets. His experience spans brand building, customer engagement, and product communication across both digital and offline platforms. At Greaves Electric Mobility, his work will focus on aligning marketing initiatives with the company’s broader objective of expanding electric mobility adoption across India.
Mr Urs holds a Bachelor’s degree in Mechanical Engineering from Mangalore University and a Masters Diploma in Business Administration from the Symbiosis Institute of Management Studies, Pune. His academic background in engineering combined with business management has supported his work at the intersection of technology, mobility, and consumer marketing.
Greaves Electric Mobility continues to strengthen its electric vehicle portfolio across two-wheelers and three-wheelers while expanding its retail and service presence across the country. The company operates manufacturing facilities in Hyderabad, Noida, and Ranipet and supports its customers through a network of more than 400 dealer touchpoints. With the appointment of Pranesh Urs, the company aims to further develop its brand presence and customer outreach as it continues to scale its electric mobility offerings and contribute to the growth of sustainable transportation solutions in India.
