Eurogrip, the two- and three-wheeler tyre brand from TVS Srichakra Ltd, showcased its latest range of premium tyres at Automechanika Dubai 2025, one of the world’s most influential trade shows for the automotive aftermarket. This participation marks the company’s third appearance at the exhibition, reinforcing its growing footprint in international markets.
At the show, Eurogrip presented a diverse range of tyres developed with advanced R&D capabilities, innovative tread engineering and global testing benchmarks. The display included adventure and off-road patterns from the Trailhound series, the prototype of Protorq Max and popular road, commuter and performance categories such as Roadhound, Protorq Extreme, Climber XC, Terrabite DB+, Beamer VS and several established mass-market patterns including Badshah, Jaya LX and Auto 150.
Speaking about the company’s participation, TK Ravi, Chief Operating Officer, TVS Srichakra Ltd, said the Dubai platform has been an important global touchpoint for expanding Eurogrip’s international reach. He added that engagement with distributors, OEM partners and customers across West Asia, Africa and the Gulf continues to strengthen the brand’s visibility and product acceptance. He also emphasized the company’s commitment to offering tyres engineered for performance, durability and enhanced riding experience.
TVS Srichakra Ltd, the manufacturer of Eurogrip, TVS Eurogrip and TVS Tyres, is one of India’s leading tyre producers in the two-wheel, three-wheel and off-highway categories. Established in 1982 and part of the USD 3-billion TVS Mobility ecosystem, the company operates manufacturing plants in Madurai, Tamil Nadu and Rudrapur, Uttarakhand with a combined capacity of more than three million tyres per month.
A design studio in Milan supports its R&D centre in Madurai, and products undergo testing across India, Europe and Japan. Eurogrip products are currently sold in more than 85 countries. In India, the brand enjoys a strong presence across OEM and replacement markets supported by an extensive distribution and retail network.
