DOMS Industries Limited has unveiled a festive campaign that places children’s dreams and individual choices at the centre of family celebrations. Through a heartwarming film and its festive gifting range, the company highlights the importance of giving children the freedom to explore their interests and decide the future they wish to pursue.
The film tells the story of Tara, a young girl celebrating a festival with her family. During the gathering, her relatives give her gifts from DOMS, each representing a different ambition they have for her. Their suggestions range from becoming a businesswoman to pursuing art or architecture. While the gifts reflect the family’s affection and hopes for Tara, they also reveal how adult expectations can influence the choices children are encouraged to make.
The narrative shifts when Tara asks her brother what he wants her to become. Rather than choosing a profession or setting an expectation, he gives her a present that leaves the decision to her. Tara is delighted and shares her own aspiration of travelling around the world. The exchange underlines the campaign’s message that children should be encouraged to imagine possibilities and make decisions about their own lives.
Anupama Ramaswamy, Managing Director and Chief Creative Officer, Havas Creative India, said, “As adults, we often dream of a future for our children, sometimes forgetting that they have dreams of their own. We wanted to tell a story that gently nudges one away from this instinct. Because the greatest gift we can give a child isn’t a future we’ve imagined for them, but the freedom to imagine one for themselves. And that’s what DOMS has always believed in, which is giving children the tools to explore, discover, and become whoever they choose to be.”
Speaking about the campaign, Santosh Raveshia, Managing Director, DOMS Industries Limited, said, “Festivals are a time for joy, togetherness, and the magic of giving. This festive season, we hope DOMS gifting range brings smiles to children’s faces, sparks their imagination, and inspires them to dream big and pursue their ambitions. May every gift be a celebration of their creativity, a step towards their aspirations, and a reminder that every dream deserves to shine. At DOMS, we believe every ambition needs preparation.”
Saumitra Prasad, Chief Marketing Officer, DOMS Industries Limited, added, “Through our festive film and gifting range, DOMS celebrates every child’s freedom to dream and choose their own future. Because every gift can spark creativity, nurture ambition, and help prepare children to turn their dreams into reality.”
The campaign concludes with the message, “Iss tyohaar, unka kal mat chuniye. Unhein har kal ke liye tayyaar kijiye.” It encourages families to see gifting as an opportunity to inspire creativity, support independent thinking and help children prepare for the many possibilities ahead. DOMS’ message is that while guidance and encouragement remain important, allowing children to choose their own direction is equally meaningful.
DOMS Industries Limited is engaged in the manufacturing and marketing of a diversified range of products that cater to the evolving needs of children, adolescents, and young adults through their formative years. The company’s portfolio spans scholastic art materials, writing instruments, office supplies, kits & combos, hobby & craft products, and select hygiene offerings, serving customers in India and international markets.
