DOMS Industries Ltd marked World Art Day with a vibrant, multi-city initiative that brought creativity to life across KidZania Mumbai, KidZania Delhi NCR, and KidZania Dubai from April 11 to 15, 2026. Built around the theme “The World is Your Canvas,” the initiative aimed to inspire children to explore creativity through immersive and hands-on experiences.
The flagship celebrations at KidZania Mumbai featured a series of artist-led workshops that encouraged children to experiment with different art forms. Young participants engaged in activities ranging from 3D artwork using poster colours to innovative sketching exercises using everyday stationery tools. The concept of a traditional canvas was reimagined, as children explored unconventional surfaces such as leaves, paper bags, and cardboard, reinforcing the idea that creativity can exist anywhere.
The event evolved into a shared creative space, drawing enthusiastic participation not only from children but also from parents and influencers. Families collaborated on artistic projects, transforming the initiative into a collective celebration of imagination and self-expression. The energy at the venue remained high throughout the multi-day engagement, highlighting the growing importance of experiential learning in creative development.
A key highlight of the initiative was the “Vision Board Workshop,” designed to encourage children to view art as a tool for aspiration and goal-setting. By blending creativity with purpose, the workshop aimed to instill confidence and a forward-looking mindset among participants. Each child was recognized with curated giveaways, further enhancing their sense of achievement and engagement.
Extending the initiative beyond Mumbai, KidZania Delhi NCR hosted similar interactive sessions, allowing children to immerse themselves in creative exploration. Meanwhile, KidZania Dubai marked World Art Day with a special gesture, distributing curated goodies to every child visitor as a reminder to stay connected with their creative instincts.
Saumitra Prasad, Chief Marketing Officer at DOMS Industries Ltd, stated that the initiative was designed to go beyond a traditional celebration and create meaningful engagement. He emphasized that the company believes every child has a unique creative spark, and providing the right environment and tools can help unlock limitless imagination.
Tarandeep Singh Sekhon, Chief Business Officer at KidZania India, noted that the collaboration delivered a thoughtfully curated experience that resonated with both children and families, reinforcing the role of creativity in early development.
The initiative was driven by a dedicated team that ensured seamless execution across multiple cities, reflecting DOMS’ commitment to creating impactful and memorable experiences. By combining creativity, participation, and innovation, the campaign successfully encouraged children to express themselves freely and embrace art as a way of thinking.
DOMS Industries Limited is engaged in the manufacturing and marketing of a diversified range of products that cater to the evolving needs of children, adolescents, and young adults through their formative years. The company’s portfolio spans scholastic art materials, writing instruments, office supplies, kits & combos, hobby & craft products, and select hygiene offerings, serving customers in India and international markets.
